동아시아 대중문화물의 수용과 혼종성의 이해

다국어 초록 (Multilingual Abstract)

The aim of this study is to understand the nature of popular culture texts and reception in East Asia by critically employing the concept of 'hybridity' as a theoretical framework. Plenty of attention is given to the potentiality of hybridity concept in explaining the articulations between the global and the local. However, due to its conceptual ambiguity, hybridity is also considered vulnerable to the transnational capitalists' appropriation. Nonetheless, the conceptual merit of hybridity lies in its ability to reveal the modes in which hybrid cultural texts and reception practices are articulated with established power relations in social contexts. As the paper demonstrates, audiences enjoying other Asian country's popular culture find various differences including cultural values and have opportunities to experience self-reflexivity about their culture and others' cultures as well as becoming interested in other societies and cultures. In the case of Korean and Japanese co-produced dramas, we can find that the television text is deliberately constructed to include various hybrid elements in the text particularly among which the two countries are gendered through the Japanese female and Korean male characters. That strategy of the hybrid drama obviously intend to repress the historically experience and memory of hierarchial relation between Korea and Japan, while it sustains and naturalize the unequal gender power relations. In conclusion, this paper argues that transcultural production and receptions of hybrid culture products in East Asia so far reveal the potential to reconfigure, dis-articulate and re-articulate power relations between genders and nationalities in the way of leaving room to change the terrains.

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