방한 일본인 관광객의 고객가치 유형에 따른 관광지선택속성 차이분석 = Difference of the Tourism Destination Attribute on Customer Value of Japanese Tourists to Korea

다국어 초록 (Multilingual Abstract)

This research aims to examine the difference between the tourism selection attribute and the customer value cluster by Japanese Tourists. Questionnaire was developed based on previous study and data were collected. Based on empirical analysis, three customer value factors and 4 factors of tourism selection attributes were identified. The three customer value factors were emotional value, social value and functional value. The four factors of tourism selection attributes were experience factor, service quality factor, nature factor, accessibility factor. Japanese tourists were classified into three clusters based on their values. Those three clusters were named ``active value oriented group``, ``neutral value group`` and ``passive value oriented group``. Preferences of tourism selection attributes for three clusters were analyzed revealing the differences among clusters. Several implications regarding this results and marketing strategy based on this research were discussed and the future possible researches were mentioned.