대통령선거 후보 지지도 조사 결과에 대한 여론분위기 지각과 감정 반응이 유권자 정치참여에 미치는 효과 연구 = A Study on the Effect of the Perceived Climate of Opinion and the Emotional Responses to the Poll Reporting on Political Participation

다국어 초록 (Multilingual Abstract)

In this study, we explore the effect of the perceived climate of opinion and the emotional responses to th poll reporting on voters` political participation during 2012 Presidential election in Korea. This study examines the relationship between different collective political perceptions induced by poll stories and willingness to publicly express political opinions based on the theory of spiral of silence. In addition, the study attempt to link four emotional such as joy, hope, sadness and anger to various public/private political participation. The data were collected from the experiment where the newspaper poll reports provided different winning conditions. The results showed no support for the main argument of the spiral of silence. We could not find the relationship between ma jority/minority perception and political participation. Yet, we found that the positive emotions, joy and hope, affected willingness to speak out candidate support and other private political participation. In the case of negative emotions like sadness and anger, these emotions were not related to the public outspokenness but were linked to the private political actions such as an interpersonal effort to drum up support for candidate. The varying roles of positive and negative emotions to the poll reports on public and private political participation were discussed.

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