A Case Study of Satisfaction Levels with the Use of Child Support Services and Toy Rentals for Parents with Young Infants

다국어 초록 (Multilingual Abstract)

The present study aims to identify how satisfied users are with toy rental childcare support services provided by family support division offices. The users of the toy rental service of the P-city in Gyonggi Province of Korea were the population studied. Surveys were given to 139 parents selected by wireless sampling. The measurement tool was a slightly modified version of surveys used in the past studies.
The services were highly evaluated in 18 areas across four subcategories of tangibility, convenience, consensuality and kindness of employees. In particular, the users were very satisfied with the employees of toy rental service as well as the physical facilities and annual membership fees. It was also found that tangibility, convenience, and kindness of the employees were closely correlated with the parents' intent to renew membership and to recommend the service. Consensuality was not significantly correlated with an intention to renew membership, while it was correlated with the intention to recommend the service. The highest correlation was found between kindness of the employees and the parents' intent to renew membership, which emphasizes the importance of service education and management. The evaluation of this service provided by the childcare support division was relatively high. The evaluation of the Family Support Division, on the other hand, was high in all categories. It scored high as a suitable place for activities, for an education period, and for awareness of education programs and participation in education programs.

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