Consumerism and Sustainable Development:An Austrailian-South Korean Comparative Study

다국어 초록 (Multilingual Abstract)

This paper addresses a socio-cultural contradiction, one that is
of monumental proportion, being global in scale and allegedly threatening the
survival of the natural and social worlds. It emanates from two cultural
imperatives - consumerism and environmentalism - and their consequent
behaviours - consumption and environmental behaviour. Consumerism is a
cultural imperative that demands we appropriate as many goods and services
as possible and that we should do this essentially for fun and enjoyment. In
contradistinction, environmentalism is the cultural imperative that demands
we act in an environmentally sustainable way and, most particularly, do this
by cutting back on consumption and against a backdrop of a impending

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