박물관 관람자의 만족도에 영향을 미치는 요인에 관한 연구 = A Study on the Factors Affecting Visitors' Satisfaction in Museum

다국어 초록 (Multilingual Abstract)

The objective of this study is to investigate how physical environment and individual traits affect visitors' satisfaction. In doing so, the physical environment factors and individual traits were set up as the independent variables, and visitors' overall satisfaction was considered to be the dependent variable. Also, learning, aesthetic arousal, enjoyment and fatigue were set up as the mediating variables to explain the relationship between physical environment and visitor's satisfaction. The results of analysis were as follows; 1) Among physical environment characteristics of museum, visitors' enjoyment was mainly influenced by the content of exhibition, visitors' learning by both the content of exhibition and thermal comfort, and aesthetic arousal by the content of exhibition. 2) Individual traits were found to have no significant influence to visitors' satisfaction except a gender. 3) Satisfaction was more directly affected by visitors' enjoyment and learning while indirectly affected by visitors' aesthetic arousal and museum fatigue. 4) Among physical environment factors, the content of exhibition and visual and locomotor access were found to directly affect visitors' satisfaction.