The purpose of Research Development(R&D) is defined in terms of contributing to the competitiveness fo the Company or Business Unit being served. The areas of competition or threats from the external environment are then explored using a model taken f...
The purpose of Research Development(R&D) is defined in terms of contributing to the competitiveness fo the Company or Business Unit being served. The areas of competition or threats from the external environment are then explored using a model taken from "Competitive Strategy". In this paper it is intended to consider each of the areas of competition so that the appropriate type of R&D can be identified to counteract the competition or threat, and maintain the company's competitiveness or edge.