Recently, What is the chinese consumer's evaluation of foreign products? That is a very important issue for us, but few attempts have been made the research of chinese consumer's characteristics in management science. This paper analyze korean product...
Recently, What is the chinese consumer's evaluation of foreign products? That is a very important issue for us, but few attempts have been made the research of chinese consumer's characteristics in management science. This paper analyze korean product choice intention relate with the image of korea focus on university students of china. Descriptive statistics, ANOVA, t-test, multiple regression, and path analysis were used in this study. The result can be summerize as follows : the image of korea, economics, sports factors have a very significantly positive relationship with korean product choice intention in university students of china. Finally, future research recommendation were suggested.