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      인터넷쇼핑몰에 있어서 소비자의 신뢰 요인 연구 = A Study on the Consumers' Trust Factors in Internet Shopping Mall

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      https://www.riss.kr/link?id=A104691692

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      다국어 초록 (Multilingual Abstract)

      This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and result variables in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There could be clear relationships between consumers' trust and consumers' purchasing attitudes in Internet shopping mall. So, we are trying to investigate a causal-effect relationship between the trust and the consumers' responses. There found six responses which were independent variables: perceived response before purchasing, perceived response after purchasing, perceived and emotional responses in the course of purchasing, positive and negative emotional responses after purchasing. These responses are correlated with consumers' Internet shopping environment and we can measure how much the variables of Internet shopping may affect the consumers' trust to the shopping mall. At first, we have supposed that the consumers' cognitive factors and emotional ones in the course of purchasing and their emotional factors after purchasing goods would influence on the trust very much. We can compare the trust factors of TV home shopping to the trust ones of Internet shopping mall. The goal is how we can search for the activate method of Internet Shopping Mall. The most important things are that the internet shopping mall should suggest the good quality, low price, easy interface, exact delivery, interactive communications etc. to all customers. After constructing the many propositions and drawing the conclusions, consumers could trust on the brands or firms in proportion to the more frequent visiting or the more pleasant experiences to the shopping mall. More implications about this study and further deep researches should be discussed in the next researching.
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      This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and result variables in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as we...

      This paper tried to analyse the factors influencing consumer trust and the relationships between cause variables and result variables in Internet Shopping Mall. In order to do so, this paper tried to analyse the trust factors in TV Home Shopping as well as Internet Shopping Mall in terms of cyber markets both. There could be clear relationships between consumers' trust and consumers' purchasing attitudes in Internet shopping mall. So, we are trying to investigate a causal-effect relationship between the trust and the consumers' responses. There found six responses which were independent variables: perceived response before purchasing, perceived response after purchasing, perceived and emotional responses in the course of purchasing, positive and negative emotional responses after purchasing. These responses are correlated with consumers' Internet shopping environment and we can measure how much the variables of Internet shopping may affect the consumers' trust to the shopping mall. At first, we have supposed that the consumers' cognitive factors and emotional ones in the course of purchasing and their emotional factors after purchasing goods would influence on the trust very much. We can compare the trust factors of TV home shopping to the trust ones of Internet shopping mall. The goal is how we can search for the activate method of Internet Shopping Mall. The most important things are that the internet shopping mall should suggest the good quality, low price, easy interface, exact delivery, interactive communications etc. to all customers. After constructing the many propositions and drawing the conclusions, consumers could trust on the brands or firms in proportion to the more frequent visiting or the more pleasant experiences to the shopping mall. More implications about this study and further deep researches should be discussed in the next researching.

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      참고문헌 (Reference)

      1 "전자상거래에서 고객만족과 관계마케팅에 미치는 영향요인" 전남대학교 대학원 2001

      2 "인터넷쇼핑몰에 대한 소비자 신뢰형성 요인" 869-879, 2001

      3 "웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법" 29 (29): 353-376, 2000

      4 "온라인 소비자의 인터넷쇼핑몰 신뢰요인에 관한 질적 연구" 371-380, 2002

      5 "사이버 공간에서의 신뢰" 844-853, 2001

      6 "www.ascusc.org/jcmc/vol15/issue2/javenpaa.htm"

      7 "Trust and Risk in Internet Commerce" The MIT Press 2000

      8 "Trust Online" 43 (43): 34-40, 2000

      9 "Towards a Model of Trust for E-Commerce System Design" 2000

      10 "Toward a Generic Model of Trust for Electronic Commerce" 5 (5): 61-74, 2001

      1 "전자상거래에서 고객만족과 관계마케팅에 미치는 영향요인" 전남대학교 대학원 2001

      2 "인터넷쇼핑몰에 대한 소비자 신뢰형성 요인" 869-879, 2001

      3 "웹쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법" 29 (29): 353-376, 2000

      4 "온라인 소비자의 인터넷쇼핑몰 신뢰요인에 관한 질적 연구" 371-380, 2002

      5 "사이버 공간에서의 신뢰" 844-853, 2001

      6 "www.ascusc.org/jcmc/vol15/issue2/javenpaa.htm"

      7 "Trust and Risk in Internet Commerce" The MIT Press 2000

      8 "Trust Online" 43 (43): 34-40, 2000

      9 "Towards a Model of Trust for E-Commerce System Design" 2000

      10 "Toward a Generic Model of Trust for Electronic Commerce" 5 (5): 61-74, 2001

      11 "The Production Trust in Online Markets" JAI Press 1999

      12 "The Internet and International Marketing" 37 : 60-75, 1996

      13 "The Impact of Interface Usability on Trust in Web Retailers" ,11 (,11): 388-398, 2001

      14 "The Commitment-Trust Theory of Relationship Marketing Journal of Marketing" 20-38, 1994

      15 "Social Impact of the Internet: What does it mean?" 41 (41): 21-22, 1998

      16 "Satisfaction, Trust and Commitment in Consumers' Relationships with Online Retailers" 2001

      17 "Interactive Home Shopping: Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplaces" 36 : 38-53, 1997

      18 "Factors Affecting Trust in Market Research Relationships Journal of Marketing Research" 81-101, 1993

      19 "External Manifestations of Trustworthiness in the Interface" 43 (43): 50-56, 2000

      20 "Discriminating Factors of Cyber Shoppers in Korea: Focused on Computer Mediated Communications and Perceived Risks of Cyber Shopping" 2 (2): 147-155, 2001

      21 "Customer Relations through the Internet" Mannheim University 1999

      22 "Consumer Trust in an Internet Store" 5 (5): 1999

      23 "Building Consumer Trust Online" 42 : 80-85, 1999

      24 "An Approach to Environmental Psychology" MIT Press 1974b

      25 "A Trust Model for Consumer Internet Shopping" 75-91, 2001

      26 "2005년 사이버쇼핑몰 전자상거래 통계조사 결과" 통계청 2006

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      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 1.44 1.44 1.71
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      1.83 2.04 2.198 0.24
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