국제사회 ; 축제개최 지역주민의 축제효과요인 인식이 축제참여도 및 만족도에 미치는 영향 -한국 보령시를 중심으로- = International Society ; Effect of Festival Impact Perception of Local Residents on Participation and Satisfaction Level -Focus on Boryeong, Korea-

다국어 초록 (Multilingual Abstract)

This study was proceeded with interest on residents` perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used `festival visiting experience` as moderating variable with the expectation of difference in residents` perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents` participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents` satisfaction and participation.