Bytedance: The Road to Success of a Global Influential Social Media Platforms Creator

다국어 초록 (Multilingual Abstract)

Started an AI-powered news aggregation company in 2012, Bytedance has developed into a global technology enterprise with a valuation of over $75 billion dollar in less than 10 years. This case study analyzes Bytedance’s remarkable success that is rarely achieved by China’s tech giants. The great success of Bytedance can be attributed to its dedication of the founder, people and continuous innovation of the short video app, TikTok. Despite TikTok has reached global popularity, this short video app is criticized for causing smartphone addiction due to its content stickiness. At the same time, stiff competition from local competitors is forcing Bytedance to expand into other markets. The global expansion of Bytedance via the usage of the TikTok app did not go well after TikTok was criticized for spreading offensive content and fake news. Eventually, Bytedance has to address these prevailing challenges

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