"가치 소비" 사회에서 소비자교육에 관한 소고 = Consumer Education in a "Value-conscious Consumption" Society

다국어 초록 (Multilingual Abstract)

This study is to investigate reporting features in a value-conscious consumer society and suggesting new consumer education paradigm. The goal of consumer education is to foster an independent and resonable consumer that they can be to take advantage of the knowledge and information in knowledge-based society. To achieve the goal of consumer education it is important understanding of the changing market environment and consumer characteristics. Based on these understanding, effective educational contents and teaching methods should be considered. So far, consumer education has been geared to the industrial age paradigm. According to market conditions, a new paradigm of consumer education will need to be configured. In these days the market can be characterized as a ‘value-conscious consumption’ society. A ‘value-conscious consumption’ can be characterized that their subjective value is satisfied in an act of consumption. In order to establish a new consumer education paradigm, recommendations are as follows: First, in a ‘value-conscious consumption’ society, consumer choice theory is required redefining. The new research methods is required to understand of consumer needs in a ‘value-conscious consumption’ society. To constitute the contents of consumer education can be considered the needs of the consumers in consume 4.0 times that consumers create an ideal place for consumers in terms of the community. To be made effective consumer education, bidirectional communication channel are required among diverse consumer that can be built to reflect the diversity of training system. In a ‘value-conscious consumption’ society, consumers will be equipped rational judgment and the ability to make the right choices with a consumer sovereignty.