Recently social enterprise has emerged as new alternative model which pursues profit and social value simultaneously. However social enterprise still is at the early stage of emerging field, it is difficult to achieve competitiveness. Moreover because...
Recently social enterprise has emerged as new alternative model which pursues profit and social value simultaneously. However social enterprise still is at the early stage of emerging field, it is difficult to achieve competitiveness. Moreover because of the nature of the non-profit organization which have difficulty in paying various sorts of compensation for employees, social enterprise needs to approach from a new viewpoint. To enhance the competitiveness of social enterprise, this research examines the antecedences of organizational citizenship behavior. and we examine whether vision sharing and value fit which are central for non-profit management positively affects the relationship between the antecedences and organizational citizenship behavior. Results from 177 employees in 15 social enterprises show that procedural justice, perceived organizational support, affect-based trust, cognition-based trust positively affect organizational citizenship behavior. Vision sharing and value fit reinforce these relations except the relationship between cognition-based trust and organizational citizenship behavior. With these findings, we suggest several theoretical and managerial implications.