고등학생의 스포츠 용품 구매동인에 관한 연구 = The study on Purchasing factors for Sports Equipment in the High School Students

다국어 초록 (Multilingual Abstract)

This study is to analyze fact-revealing and pattern of consume for sports equipment purchasing in high school students, and is to consider brand loyalty among consumers of target market as it suggests basic data.
To achieve this purpose, this survey was conducted by stratified cluster random sampling, sixty per each school, total 480 subjects, after selecting first & second grade high school male/female students in four high schools which is located in Busan Metropolitan city. The subjects are 232 male (62.0%) and 142 female (38.0%), excluded the person who has no using experience for seven(7) brands and/or who answer to survey's questionnaire improperly.
We came to conclusion the following results:
Firstly, buying motive is shown for design in men, and several factors in woman.
Secondly, in the case of purchasing sports equipment on the basis of sex, the informed source is from acquaintance and/or products of exhibition displayed.
Thirdly, the aids are usually friends, man need aid of family less than woman as purchasing
Fourth, man select outlet as the purchasing site whereas woman select mall.
Fifth, the purchasing frequency is shown three times per every year both of male and female, but man buy more things than woman's buying things.
Sixth, both of male and female are shown different brand preference according to products but man prefer foreign brand to woman.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 연구결과
• Ⅳ. 논의 및 결론
• 참고문헌