Recently, the railroad industry has been came into the spotlight as an environment-friendly green future industry by transforming into the new growth power through introducing a high-speed railway. Despite the number of constructing large scaled infra...
Recently, the railroad industry has been came into the spotlight as an environment-friendly green future industry by transforming into the new growth power through introducing a high-speed railway. Despite the number of constructing large scaled infrastructure related to domestic railroad has been increased, the total amount of the overseas orders in foreign railroad market of Korea was only $1.6 hundred millions. In other words, it was less than 1% of the overseas construction market which was $47.6 billion in 2008.
The railroad industry, which is consisted of a large-scale construction and a high-tech manufacturing, is very complex engineering field and it has advantage over improving the brand of nation since it acts as a barometer of the nation's advancement in the complex engineering, Furthermore, the railroad industry is valued as a very profitable industry because it is a comprehensive industry that blends electricity, electronics, machine, engineering work, construction, administration, operation, management. Therefore, it is necessary to develop a commercial cooperative model and establish strategies for domestic corporations to extend their business abroad
In this research, the competitiveness and the attractiveness of Korean railroad-related corporations were measured and the SWOT analysis was used to examine its results in order to derive the strategic alternatives to expand into foreign railroad markets.
The procedures and the methods of this research are as follows:
First, the research reports about overseas railroad markets were examined for the purpose of analysing the global competition power of Korean domestic corporations.
Second, the statistical data and overseas expansion cases of the related organizations such as ICAK(The International Contractors Association of Korea), MLTM(Ministry of Land, Transport and Maritime Affairs) and KORAIL(Korea Railroad), etc were examined and a survey, which contains 59 questions, was conducted over 183 middle executives related to foreign railroad markets.
Third, the railroad business promotion policies of major countries competing with Korea were researched and compared each others, and the SWOT analysis was used to measure the competitiveness in foreign railroad businesses for the direction of overseas expansion policy.
Last, the new cooperative commerce models was designed and verified using the quantitative SWOT method for expanding foreign railroad markets with the analyses of the railroad business export strategy of major rival countries, foreign order markets in the view of politics, and other various factors such as economics, technologies, and social and environmental factor. In addition, the roadmap and the government policies were proposed for the entry into the foreign railroad markets.
The cooperative commerce model of foreign railroad industries derived from this research is as follows : Seven business models are developed and proposed according to the railroad construction and manufacturing technology level, the financial conditions and the amount of alternative resource holdings(e.g:underground resource) of target countries.
By categorizing the developed model into two types (private and government-driven policy capital) and two groups(long and short term investigation), we proposed the optimized selection methods of the cooperative commerce models adapted to the entry-target countries.
Besides, we proposed the governmental encourage policy for booming overseas expansion such as public funds, strengthen diplomatic negotiations ability, strategic support of high speed railroad in foreign business, foreign private investigation business opportunity, operating control organization for consortium composition and co-work at domestic industry advance foreign railroad business.
According to the results above, we can get more efficiency and effectiveness for Korean corporations' overseas expansion of railroad market and win the overseas contracts. Nationally, we also hope that it would be more effective to strengthen the competitiveness of railroad industry