이태원 관광특구내 도입시설,서비스의 수요자 요구에 대한 탐색적 연구 = An Exploratory Study of Users` Demand for Tourist Facilities at the Itaewon Special Tourist Zone

다국어 초록 (Multilingual Abstract)

As the number of special tourist zones in Korea increases and a regional government unit in the zone must develop a mid and long-term tourism plan by the new regulation, it is important to understand how special tourist zones can be further developed. The research purpose is to explore necessary tourist facilities and services within the area of a special tourist zone in a city. This study analyzes the case of Itaewon special tourist zone to identify most required, least required and problematic tourist facilities among its consumer groups. A questionnaire survey for visitors, residents and shop runners was conducted and the method of one-way analysis of variance(ANOVA) was used to analyze the answers to the questions. Each interest group was required to answer twelve questions about critical tourist facilities in Itaewon and collected answers were analyzed statistically into three categories of most, least and problematic facilities. The research results from the ANOVA demonstrated that the most important tourist facility for the future will be ``tourism information service``. Six tourist facilities, especially foreign restaurants and international souvenir shops, were rated differently among survey participants. Such facilities or services can be problematic when a new plan for tourism facilities is discussed among the interest groups. The research implications are the followings: first, the most important tourist facility is tourist information center; Second, cultural facilities such as foreign cultural centers and theaters are necessary to activate city tourism; and Finally, in the region of conflict among the interest groups for new tourist facilities, adjusting the groups` opinions should precede planning tourist facilities or services.

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