Introduction to radio : production and programming

목차 (Table of Contents)

• CONTENTS
• Preface = ⅸ
• SECTION ONE The Excitement of Radio
• CHAPTER 1 Introducing Radio Programming and Production = 2
• Production Tasks and Challenges = 2
• Radio Programming Influences Radio Production = 3
• The Greater Picture = 4
• How to Use This Book = 4
• SECTION TWO The Technology and Tools of Production
• CHAPTER 2 Understanding Sound and Audio = 8
• Understanding Sound = 8
• How and Why Do You Hear? = 8
• Defining What You Hear. What's in a Wave? = 9
• Psychoacoustics ­ How Sound Affects You = 15
• Understanding Audio and Its Lexicon = 16
• Transducers = 16
• Frequency Response = 17
• Volume Levels = 18
• Summary = 20
• Activities = 21
• CHAPTER 3 Audio Production Tools = 22
• Microphones = 22
• Operating Principles = 23
• Microphone Pickup Patterns = 26
• Accessories and Mounting Devices = 30
• Audio Sources ­ Playback and Recording Devices = 32
• Turntable = 32
• CD = 33
• Cart = 35
• Reel­to­Reel Tape Recorder = 37
• Understanding Magnetic Recording = 38
• Audiotape = 39
• Tape Heads = 39
• The Mechanical Transport = 42
• Digital Options = 44
• Other On­Air Audio Sources = 46
• Audio Control Devices ­ The Audio Console = 47
• Patching = 48
• Cables and Connectors = 49
• VU Meter = 49
• Signal Processing = 52
• Remote Start Switch = 52
• Mixing and Routing = 53
• Summary = 54
• Activities = 54
• CHAPTER 4 Studios and Control Rooms = 55
• Defining the Control Room and Studio = 55
• In the Beginning = 56
• On­Air Facilities Today = 57
• Selecting Equipment for an On­Air Facility = 59
• Getting the Audio to the Transmitter = 59
• Production Facilities Today = 60
• Selecting Equipment for a Production Facility = 62
• Production Storage Devices = 65
• News Production Facilities = 71
• The Integrated Radio Station = 71
• Summary = 72
• Activities = 72
• SECTION THREE The Techniques of Production
• CHAPTER 5 Organizing the Production = 75
• The Preproduction Process = 75
• Goals and Outcomes = 75
• Audience Analysis = 76
• Content or Idea = 77
• Treatment = 77
• Script = 77
• Selecting Talent = 78
• Selecting Music = 80
• Selecting Sound Effects = 80
• Budgeting ­ What Will Your Idea Cost? = 80
• Summary = 81
• Activities = 81
• CHAPTER 6 Beginning Production Techniques = 82
• Basic Orientation to the Production Facility = 83
• Identifying the Equipment = 83
• Identifying Needed Materials = 84
• Basic Production Techniques = 85
• Using a Microphone = 85
• Using Turntable and CD = 87
• Using the Console = 89
• Using Reel­to­Reel = 94
• Using the Cart = 95
• A Beginning Assignment = 98
• Summary = 100
• Activities = 100
• CHAPTER 7 Advanced Production Techniques = 101
• Defining the Advanced Production = 101
• Directing a Production = 103
• In the Studio = 103
• In the Control Room = 105
• The Directing Process = 107
• Using Advanced Production Tools = 109
• Microphones for Special Applications = 109
• Signal Processing Options = 110
• Other Specialized Equipment = 115
• Advanced Production Techniques = 115
• Multitrack Recording = 116
• Digital Audio Workstations = 119
• Production Site Options = 120
• Going on Location = 120
• When to Go into a Major Facility = 121
• Summary = 121
• Activities = 122
• CHAPTER 8 Using Music and Sound Effects = 123
• Using Music Creatively = 124
• Determining Your Needs = 124
• Developing a Plan = 125
• Using Prerecorded Music in Production = 127
• Copyrighted Music = 127
• Cleared Libraries = 128
• Creating Original Music for Production = 129
• Finding a Musician = 129
• Finding the Music = 130
• Scoring and Timing = 131
• Recording Live Music for a Production = 132
• Using Sound Effects Creatively = 136
• Selecting Sound Effects for Your Production = 138
• Using Sound Effects in a Production = 140
• Summary = 141
• Activities = 141
• CHAPTER 9 Editing = 142
• What Is Editing and Why Edit? = 142
• Manual Editing = 143
• Electronic Editing = 148
• Computer Assisted Editing = 149
• Checking Your Edits = 151
• Summary = 153
• Activities = 153
• SECTION FOUR Turning Radio Programming into Production
• CHAPTER 10 Understanding the Radio Station = 156
• The Radio Station = 156
• The FCC = 156
• The Community = 159
• The Business = 159
• The Structure of the Station = 160
• Why Production? = 161
• Live or Recorded? = 162
• Marketing the Station = 163
• Selling the Product = 170
• Serving the Community = 171
• The People Behind the Sound = 172
• Program Director = 172
• Promotions Director = 173
• Production Director = 173
• Sales Manager = 174
• News and Public Affairs Director = 174
• Traffic Director = 174
• Business Manager = 175
• Chief Engineer = 175
• General Manager = 175
• Summary = 175
• Activities = 176
• CHAPTER 11 Formats = 177
• The New Radio Audiences = 177
• Niche Programming = 177
• Demographics = 178
• How Formats are Constructed = 179
• Music Formats for Local Radio = 180
• Vintage Rock and Roll = 180
• Middle of the Road = 180
• Adult Contemporary = 181
• Album Oriented Rock = 181
• Contemporary Hit Radio = 181
• Urban Contemporary and African American = 182
• Jazz = 183
• Hispanic = 183
• Asian = 183
• Easy Listening = 183
• Classical = 184
• Country = 184
• Religious = 185
• Talk = 185
• News = 185
• Noncommercial Formats = 186
• Public Radio = 187
• College Radio = 187
• Community Radio = 188
• Summary = 189
• Activities = 189
• CHAPTER 12 Producing Short Announcements = 190
• Introducing the Short Announcement = 190
• Producing the Commercial = 193
• Working with Sponsors = 194
• Writing the Script = 195
• Doing the Production = 197
• Producing an Underwritten Message for Noncommercial Radio = 198
• Writing and Production Strategies = 199
• Producing the Public Service Announcement = 201
• Why Public Service? = 201
• Script and Production Strategies = 202
• Producing a Station Promo = 203
• Promotional Strategics = 204
• Writing and Producing the Promo = 205
• Summary = 205
• Activities = 206
• CHAPTER 13 Producing News and Information = 207
• A Changing Role for Radio News and Information = 207
• The Five "W's" and an "H" of Information Radio = 208
• Who = 209
• What = 211
• When = 213
• Where = 214
• Why = 215
• How = 215
• Radio News Production = 215
• The Newsroom = 216
• Producing the Package = 219
• Producing a Radio Documentary = 222
• The Process = 223
• The Production = 226
• Summary = 227
• Activities = 227
• CHAPTER 14 Producing Drama and Comedy = 228
• The Way We Were = 228
• Comedy and Drama Today = 229
• Producing and Directing a Radio Drama = 230
• Format = 230
• The Script = 231
• Talent = 231
• Sound Effects = 233
• Music = 234
• Drama Production = 234
• Before the Taping = 234
• In the Studio = 235
• Comedy on Radio = 236
• Summary = 237
• Activities = 237
• CHAPTER 15 The Disc Jockey = 238
• The Very Slow Rise of the DJ = 238
• The Activities of the DJ = 242
• What a DJ Does = 242
• What a DJ Says = 245
• When the Music's Over = 247
• Nonformat DJ Programming = 247
• Producing an Audition Package = 251
• Summary = 253
• Activities = 253
• CHAPTER 16 Radio in Transition = 254
• Whither Radio? = 254
• The Truth about Radio = 256
• Business = 256
• Programming = 257
• Technology = 259
• Radio as Your Career = 263
• Appendix A = 265
• Appendix B = 266
• Appendix C = 268
• Glossary = 269
• Index = 275