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    참고문헌 (Reference)

    1 최낙환, "소비자의 심리적 애호도와 제품평가에 대한 사전지식의 구조적 역할에 관한 연구" 9 (9): 35-61, 1998

    2 이유재, "서비스품질의 측정과 기대효과에 대한 재고찰:KS-SQI 모형의 개발과 적용" 16 (16): 1-26, 2001

    3 이유재, "서비스품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구-기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-97, 2003b

    4 이유재, "서비스품질 연구의 흐름과 전망" 13-35, 2003a

    5 이문규, "서비스충성도의 결정 요인에 관한 연구" 14 (14): 21-45, 1999

    6 이유재, "서비스 애호도와 의사애호도가 재구매의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001

    7 이유재, "브랜드 퍼스낼리티-브랜드 동일시-브랜드자산 모형:이용자와 비이용자간 차이에 대한 탐색적 연구" 17 (17): 1-33, 2002b

    8 이유재, "내부브랜딩:내부고객의 브랜드 동일시가 내부고객만족과 CS활동에 미치는 영향" 19 (19): 81-112, 2004

    9 이유재, "구매후 만족도 평가 기대의 조정 재구매 의도의 흐름에 관한 연구: 고객충성도의 조절효과를 중심으로" 13 (13): 51-78, 2002a

    10 이유재, "공공서비스 품질모형의 개발과 적용 를 중심으로" 111-123, 2005

    1 최낙환, "소비자의 심리적 애호도와 제품평가에 대한 사전지식의 구조적 역할에 관한 연구" 9 (9): 35-61, 1998

    2 이유재, "서비스품질의 측정과 기대효과에 대한 재고찰:KS-SQI 모형의 개발과 적용" 16 (16): 1-26, 2001

    3 이유재, "서비스품질의 각 차원이 CS에 미치는 상대적 영향에 대한 연구-기존고객과 잠재고객의 비교를 중심으로" 18 (18): 67-97, 2003b

    4 이유재, "서비스품질 연구의 흐름과 전망" 13-35, 2003a

    5 이문규, "서비스충성도의 결정 요인에 관한 연구" 14 (14): 21-45, 1999

    6 이유재, "서비스 애호도와 의사애호도가 재구매의도에 미치는 영향에 관한 연구" 12 (12): 53-74, 2001

    7 이유재, "브랜드 퍼스낼리티-브랜드 동일시-브랜드자산 모형:이용자와 비이용자간 차이에 대한 탐색적 연구" 17 (17): 1-33, 2002b

    8 이유재, "내부브랜딩:내부고객의 브랜드 동일시가 내부고객만족과 CS활동에 미치는 영향" 19 (19): 81-112, 2004

    9 이유재, "구매후 만족도 평가 기대의 조정 재구매 의도의 흐름에 관한 연구: 고객충성도의 조절효과를 중심으로" 13 (13): 51-78, 2002a

    10 이유재, "공공서비스 품질모형의 개발과 적용 를 중심으로" 111-123, 2005

    11 Reichheld, "Zero Defections:Quality Comes to Service" 14 (14): 495-507, 1990

    12 Oliver, Richard L, "Whence Consumer Loyalty?" 63 : 33-44, 1999

    13 Yi, Youjae, "What Influences the Relationship Between Customer Satisfaction and Repurchase Intention? - Investigating the Effects of Adjusted Expectations and Customer Loyalty" 21 (21): 351-73, 2003

    14 Kamakura, "Value-System Segmentation:Exploring the Meaning of LOV" 19 (19): 119-32, 1992

    15 Johar,J, "Value- Expressive Versus Utilitarian Advertising Appeals:When And Why To Use Which Appeal" 20 (20): 24-33, 1991

    16 Bhattacharya, "Understanding the Bond of Identification An Investigation of Its Correlates Among Art Museum Members Journal of Marketing" 59 : 46-57, 1995

    17 Rempel, "Trust in Close Relationships Journal of Personality and Social Psychology" 95-112, 1985

    18 Lovelock, "Toward a Classification of Services Theoretical Development in Marketing" 1980

    19 Ravald, A, "The Value Concept and Relationship Marketing" 30 (30): 19-30, 1996

    20 Andaleeb, "The Trust Concept:Research Issues for Channels of Distribution" 11 : 1-34, 1992

    21 Gundlach, "The Structure of Commitment in Exchange Journal of Marketing" 78-92, 1995

    22 Herzberg, "The Motivation to Work" 1959

    23 Rao,Akshay R, "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations" 15 (15): 253-64, 1988

    24 Reinartz, Werner, "The Mismanagement of Customer Loyalty" 86-94, 2002

    25 Aaker, Jennifer L, "The Malleable Self:The Role of Self-Expression in Persuasion" 36 : 45-57, 1999

    26 Blomqvist, K, "The Main Faces of Trust" 13 (13): 271-86, 1997

    27 Reichheld, Frederick F, "The Loyalty Effect" Harvard Business School Press 1996

    28 Narayandas, Narakesari, "The Link Between Customer Satisfaction and Customer Loyalty:An Empirical Investigation" 97-117, 1996

    29 Holbrook, "The Experiential Aspects of Consumption Journal of Consumer Research" 132-40, 1982

    30 Brucks, "The Effects of Product Class Knowledge on Information Search Behavior" 12 (12): 1-16, 1985

    31 Garbarino, Ellen, "The Different Roles of Satisfaction and Commitment in Customer Relationship" 70-87, 1999

    32 Curran, "The Development of Trust" 110-130, 1998

    33 McConnell, "The Development of Brand Loyalty:An Experimental Study" 5 (5): 13-9, 1968

    34 Tucker,W, "The Development of Brand Loyalty" 1 (1): 32-5, 1964

    35 Morgan,Robert M, "The Commitment Trust Theory of Relationship Marketing" 58 (58): 20-38, 1994

    36 Chaudhuri, Arjun, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance:The Role of Brand Loyalty" 65 : 81-93, 2001

    37 Zeithaml, Valerie. A, "The Behavioral Consequences of Service Quality" 60 : 31-46, 1996

    38 Anderson, "Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach" 103 (103): 411-23, 1988

    39 Markus, "Stability and Malleability of the Self Concept" 51 (51): 858-66, 1986

    40 Richins,Marcha L, "Special Possessions and the Expression of Material Values" 21 (21): 522-33, 1994

    41 Brady, Michael K, "Some New Thoughts on Conceptualizing Perceived Service Quality:A Hierarchical Approach" 65 : 34-49, 2001

    42 Grnroos, "Service Quality:The Six Criteria of Good Perceived Service Quality" 9 (9): 10-3, 1988

    43 Caruana, Albert, "Service Loyalty:The Effects of Service Quality and the Mediating Role of Customer Satisfaction" 36 (36): 811-28, 2002

    44 Gremler, D. D, "Service Loyalty: Its Nature, Importance and Implications" 171-80, 1996

    45 Schouten, "Selves in Transition" 17 (17): 412-25, 1991

    46 Sirgy, "Self-Concept in Consumer Behavior:A Critical Review" 9 (9): 287-99, 1982

    47 Oliver, Richard L, "Satisfaction: A Behavioral Perspective on the Consumer" McGraw-Hill 1997

    48 Moorman, "Relationships Between Providers and Users of Market Research The Dynamics of Trust Within and Between Organizations Journal of Marketing Research" 314-28, 1992

    49 Chaudhuri, Arjun, "Product-Class Effects on Brand Commitment and Brand Outcomes:The Role of Brand Trust and Brand Affect" 10 (10): 33-58, 2002

    50 Kelman,Hebert C, "Processes of Opinion Change" 25 (25): 55-78, 1961

    51 Lastovicka,John L, "On the Validation of Lifestyle Traits:A Review and Illustration" 19 (19): 126-38, 1982

    52 Rousseau, Denise, "Not So Different After All: A Cross-Discipline View of Trust" and Colin Camerer 23 (23): 255-71, 1998

    53 Newman,Joseph W, "Multivariate Analysis of Brand Loyalty for Major Household Appliances" 10 (10): 404-9, 1973

    54 McDonald, "Moving Beyond the Fast-Moving Consumer Goods Model European Journal of Marketing" 35 : 335-352, 2001

    55 Cronin,J, "Measuring Service Quality:A Reexamination and Extension" 56 (56): 55-68, 1992

    56 Berry, "Journal of Marketing" 66 : 1-17, 2002

    57 Park, "Journal of Consumer Research" consumer k (consumer k): 71-82, 1994

    58 Babin, "Journal of Consumer Research" 20 : 644-656, 1994

    59 Rust, "Insights and Managerial Implications from the Frontier New Directions in Theory and Practice" Sage Publications 1-19, 1994

    60 Duhan, "Influennces on Consumer Use of Word-Of- Mouth Recommendation Sources Journal of the Academy of Marketing Science" 25 : 283-95, 1997

    61 Dawn, "In Search of Brand Image in Advances in Consumer Research Association for Consumer Research" 110-19, 1990

    62 Bearden, "Handbook of Marketing Scales Multi-Item Measures for Marketing and Consumer Behavior Research" Sage Publications 1993

    63 Czepiel John, "Exploring the Concept of Loyalty in Services Integrating for Competitive Advantage" 91-4, 1987

    64 de Chernatony, Leslie, "Experts' Views About Defining Services Brands and the Principles of Services Branding" 46 : 181-92, 1999

    65 Ahluwalia, Rohini, "Examination of Psychological Processes Underlying Resistance to Persuasion" 27 : 217-32, 2000

    66 Bagozzi, Richard P, "Discursive Psychology:An Alternative Conceptual Foundation to Means-End Chain Theory" 17 (17): 535-86, 2000

    67 Aaker, Jennifer L, "Dimensions of Brand Personality" 34 : 347-56, 1997

    68 Ganesan, Shankar, "Dimensions and Levels of Trust:Implications for Commitment in Customer Relationship" 8 (8): 439-48, 1997

    69 Ganesan, "Determinants of Long-term Orientation in Buyer-Seller Relationship" 58 (58): 1-19, 1994

    70 Dekimpe, Marnik G, "Decline and Variability in Brand Loyalty" 14 : 405-20, 1997

    71 Duncan, Elizabeth, "Customer Service Quality and Financial Performance among Australian Retail Financial Institutions" 7 (7): 25-41, 2002

    72 Jamal, Ahmad, "Customer Satisfaction and Retail Banking:An Assessment of Some of the Key Antecedents of Customer Satisfaction in Retail Banking" 20 (20): 146-60, 2002

    73 Dick,Alan S.and Kunal Basu, "Customer Loyalty:Toward and Integrated Conceptual Framework" 22 (22): 99-113, 1994

    74 Cunningham,R.M, "Customer Loyalty to Store and Brand" 39 (39): 127-37, 1961

    75 Berry, Leonard L, "Cultivating Service Brand Equity" 28 (28): 128-37, 2000

    76 Yoo, B, "Cross-Group Comparisons:A Cautionary Note" 19 (19): 357-68, 2002

    77 Balmer, John M. T, "Corporate Identity:There Is More to It Than Meets the Eyes" 28 (28): 12-31, 1998

    78 Christensen, Lars ThØger, "Corporate Identity and Corporate Image Revisited: A Semiotic Perspective" Lars ThØger and Askegaard 35 : 292-315, 2001

    79 Balmer, John M. T, "Corporate Identity and Advent of Corporate Marketing" 4 : 963-996, 1998

    80 Balmer, John M. T, "Corporate Branding and Corporate Marketing; Seeing Through the Fog European" 35 : 248-291, 2001

    81 Fournier, Susan, "Consumers and Their Brands:Developing Relationship Theory in Consumer Research" 24 : 343-73, 1998

    82 Bhattacharya, C. B, "Consumer-Company Identification:A Framework for Understanding Consumers' Relationships with Companies" 67 : 76-88, 2003

    83 Sirdeshmukh, Deepak, "Consumer Trust, Value, and Loyalty in Relational Exchanges" 15-37, 2002

    84 Folkes,Valerie S, "Consumer Reactions to Product Failure:An Attributional Approach" 10 (10): 398-409, 1984

    85 Birgelen, M, "Commitment in Service Relationships An Empirical Test of Its Antecedents and Consequences" 1255-1271, 1997

    86 Aaker, David A, "Building Strong Brands" The Free Press 1996

    87 Keller,Kevin Lane, "Building Customer- Based Brand Equity" 15-19, 2001

    88 Wood, Lisa, "Brands and Brand Equity:Definition and Management" 39 (39): 662-9, 2000

    89 Delgado-Ballester, Elena, "Brand Trust in the Context of Consumer Loyalty" 35 : 1238-1258, 2001

    90 Frank, "Brand Choice as a Probability Process Journal of Business" 43-62, 1962

    91 Steenkamp, J-E-M, "Assessing Measurement Invariance in Cross- National Consumer Research" 78-90, 1998

    92 Mayer, "An Integrative Model of Organizational Trust Academy of Management Review" 20 (20): 709-734, 1995

    93 Llosa, Sylvie, "An Empirical Study of SERVQUAL's Dimensionality" 18 (18): 16-44, 1998

    94 Erden, Tlin, "An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding" 34 : 408-20, 2002

    95 Raj, "An Empirical Analysis of the Relationship Between Brand Loyalty and Customer Price Elasticity" 172-83, 1991

    96 Singh, Jagdip, "Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgement" 28 (28): 150-67, 2000

    97 Belch, George E, "Advertising and Promotion: An Integrated Marketing Perspective" McGraw-Hill 2001

    98 Day,G, "A Two Dimensional Concept of Brand Loyalty" 9 (9): 29-36, 1969

    99 Churchill,Gilbert A, "A Paradigm for Developing Better Measures of Marketing Constructs" 16 (16): 64-73, 1979

    100 A, "A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality Journal of Retailing" 12-40, 1988

    101 Rosenberg,Larry J, "A Marketing Approach for Customer Retention" 1 : 45-51, 1984

    102 Boulding, "A Dynamic Process Model of Service Quality From Expectations to Behavioral Intentions Journal of Marketing Research" 30 : 7-27, 1993

    103 Dabholkar, Pratibha A, "A Comprehensive Framework for Service Quality An Investigation of Critical Conceptual and Measurement Issues Through a Longitudinal Study" 76 (76): 139-73, 2000

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    2026 평가 재인증평가 신청대상 (재인증)
    2020-01-01 등재 등재학술지 유지 (재인증) KCI등재
    2019-05-10 학회명변경 영문명 : 미등록 -> Korean Marketing Association KCI등재
    2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
    2017-01-01 등재 등재학술지 유지 (계속평가) KCI등재
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