비교 광고 상황에서 광고 태도와 브랜드 태도의 관계에 관한 연구 = Negativity Bias 현상을 중심으로

참고문헌 (Reference)

1 최호규, "비교광고를 통한 태도변화의 구조적 관계에 관한 연구" 28 : 171-199, 1995

2 이유재, "비교광고 맥락에서 소비자 태도 형성 과정에 대한 연구" 14 (14): 149-170, 2003

3 이유재, "비교광고 맥락에서 광고 태도의 선행 변수와 결과 변수: 메타분석" 서울대학교 2004

4 기화서, "비교강도에 따른 비교광고의 효과:메시지 제시유형 및 제품 관여도와의 상호작용효과를 중심으로" 12 (12): 53-80, 2001

5 임종원, "마케팅조사 이렇게" 법문사 1996

6 Van der Pligt, "in European Review of Social Psychology" 33-66, 1998

7 Petty, "in Dual Process Theories in Social Psychology" 41-72, 1999

8 Munro, "and Affect in Reactions to Stereotype-Relevant Scientific Information" 23 : 636-653, 1997

9 Priester, "When and Why Comparative Advertisements Lead to Greater Elaboration Journal of Consumer Psychology" 14 : 115-123, 2004a

10 MacKenzie, "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness A Test of Competing Explanations Journal of Marketing Research" 130-143, 1986

11 Tinkham, S. F, "The Role of Advertising Attention and Political Involvement in Assessing the Cognitive and Affective Impact of Negative Political Advertising" 1997

12 Calder, "The Relation of Cognitive and Memorial Processes to Persuasion in a Simulated Jury Trial Journal of Applied Social Psychology" 62-93, 1974

13 A, "The Psychology of Attitude" 1993

14 A, "The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation Journal of Consumer Research" 23 (23): 177-192, 1996

15 Campbell, M. C, "The Moderating Effect of Perceived Risk on Consumer Evaluations of Product Incongruity Preference for the Norm" 28 (28): 439-449, 2001

16 Homer, "The Mediating Role of Attitude toward the Ad Journal of Marketing Research" 27 : 78-86, 1990

17 Swinyard,William R, "The Interaction Between Comparative Advertising and Copy Claim Variation" 18 (18): 175-186, 1981

18 Mark, "The Influence of Mood State on Judgement and Action Effects on Persuasion in The Construction of Social Judgement" Sinclair Lawrence Erlbaum Associates Inc 165-193, 1992

19 Priester, "The Influence of Attitudes and Attitude Strength on Consideration and Choice Journal of Consumer Research" 19 (19): 373-386, 2004b

20 Dec, "The Influence of Attitude-toward-the-Ads on Brand Evaluation Journal of Advertising" 43-49, 1987

21 Moore, "The Influence of Affective Reactions to Advertising Direct and Indirect Mechanisms of Attitude Changes" Lawrence Erlbaum Associates 11-16, 1985

22 Haddock, "The Importance of Affect Advances in Consumer Research" 315-318, 1993

23 Burk, "The Impact of Feelings on Ad-Based Affect and Cognition Journal of Marketing Research" 69-83, 1989

24 Gorn, "The Impact of Comparative Advertising on Perception and Attitude Journal of Consumer Research" 719-727, 1984

25 Dec, "The Impact of Comparative Advertising on Levels of Message Involvement Journal of Advertising" 41-50, 1990

26 Chaiken, "The Heuristic Model of Persuasion" 3-39, 1987

27 Gorn, "The Effects of Music in Advertising on Choice Behavior:Classical Conditioning Approach" 46 (46): 94-101, 1982

28 Park, "The Effects of Involvement and Executional Factors of a Television Commercial on Brand Attitude Formation" 84-100, 1984

29 Stewart, "The Effects of Comparative Advertising on Attention Journal of Consumer Research" 1990180-191

30 Rose, "The Case of Comparative Advertising Journal of Marketing Research" 315-330, 1993

31 Cacioppo, "The Case of Attitudes and Evaluative Space" 1 : 3-25, 1997

32 Calder,B, "Television Commercial Wearout:An Information Processing View" 18 (18): 147-167, 1980

33 Fiske, "Structure and Development of Social Schemata:Evidence from Positive and Negative Transfer Effects" 48 (48): 893-852, 1985

34 Anderson, "Structural Equation Modeling in Practice" 411-423, 1988

35 Droge,C, "Shaping the Route to Attitude Change:Central Versus Peripheral Processing Through Comparative Versus Noncomparative Advertising" 26 (26): 193-204, 1989

36 and A, "Schema Congruity as a Basis for Product Evaluation Journal of Consumer Research" 39-54, 1989

37 Bearden, "Sample Size Effects on Chi-Square and Other Statistics Used in Evaluating Causal Model Journal of Marketing Research" (v) : 425-430, 1982

38 Cacioppo, "Relationship Between Attitude and Evaluative Space with Emphasis on the Separability of Positive and Negative Substrates" 401-423, 1994

39 Tversky,A, "Rational Choice and the Framing of Decisions" 59 : 252-280, 1986

40 Peeters, "Positive- Negative Asymmetry in Evaluation The Distinction Between Affective and Informational Negativity Effect in European Review of Social Psychology" 33-60, 1990

41 Pechmann,C, "Persuasion Processes Associated With Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness" 2 (2): 403-432, 1994

42 Homburg, C, "Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty- An Empirical Analysis" 18 (18): 43-66, 2001

43 Miniard, "On the Formation and Relationship of Ad and Brand Attitudes Journal of Marketing Research" 290-303, 1990

44 Bagozzi,R, "On the Evaluation of Structural Equation Models" 16 : 74-94, 1988

45 Fishbein,M.and S.Middlestadt, "Noncognitive Effects on Attitude Formation and Change:Fact or Artifact?" 4 : 181-202, 1995

46 Ito, "Negative Information Weighs More Heavily on the Brain The Negativity Bias in Evaluative Categorizations Journal of Personality and Social Psychology" 75 (75): 887-900, 1998

47 Ajzen, I, "Nature and Operation of Attitudes" 52 : 27-58, 2001

48 Schwarz, N, "Moods and Attitude Judgements:A Comment on Fishbein and Middlestadt" 6 : 93-98, 1997

49 Haddock, "Mood and the Expression of Intergroup Attitudes The Moderating Role of Affect Intensity European Journal of Social Psychology" 1994189-205

50 Grewal, "Journal of Marketing" 61 : 1-15, 1997

51 Wilkie, "Journal of Marketing" 7-15, 1975

52 Stewart, "Journal of Advertising Research" 47-55, 1991

53 Weaver Lariscy, "Journal of Advertising" 28 (28): 13-30, 1999

54 Schwarz, "Handbook of Basic Principles" 433-465, 1996

55 Ansolabehere, S., "Going Negative: How Attack Ads Shrink and Polarize the Electorate" Free Press 1995

56 Lang, "Formal Features and Memory for Televised Political Advertisements" Lawrence Erlbaum Associates 221-243, 1991

57 Winton, "Effects of Stimulus Valence on Recognition Memory and Endogenous Eyeblinks Further Evidence for Positive-Negative Asymmetry" 24 : 986-993, 1998

58 Hodges,B, "Effect of Valence on Relative Weighting in Impression Formation" 30 : 378-381, 1974

59 Gardner,M, "Does Attitude Toward the Ad Affect Brand Attitude under a Brand Evaluation Set?" 22 (22): 281-300, 1985

60 Chaiken, "Defense and Impression Motives in Heuristic and Systematic Information Processing in The Psychology of Action Linking Cognition and Motivation to Behavior" 553-578, 1996

61 Park, "Consumer Response to Television Commercials The Impact of Involvement and Background Music on Brand Attitude Formation Journal of Marketing Research" 11-24, 1986

62 Yi, "Cognitive and Affective Priming Effects of the Context for Print Advertisement Journal of Advertising" 40-48, 1990

63 Petty, "Cognitive Processes in Attitude Change in The Handbook of Social Cognition" Lawrence Erlbaum Associates Inc 1994

64 Clore, "Cognitive Causes and Consequences of Emotions in Handbook of Social Cognition" Lawrence Erlbaum Associates Inc 133-164, 1994

65 Petty, "Central and Peripheral Routes to Attitude Change" Springer-Verlag 1986

66 Anderson,N, "Averaging versus Adding as a Stimulus-Combination Rule in Impression Formation" 2 : 1-9, 1965

67 Greenwald,A, "Audience Involvement in Advertising:Four Levels" 11 (11): 581-592, 1984

68 Shimp,T, "Attitude toward the Ad as a Mediator of Consumer Brand Choice" 10 (10): 9-15, 1981

69 Zuwerink, J. R, "Attitude Importance and Resistance to Persuasion: It's Not Just the Thought That Counts" 70 : 931-944, 1996

70 Kempf, D. S, "Attitude Formation from Product Trial:Distinct Roles of Cognition and Affect for Hedonic and Functional Products" 16 : 35-50, 1999

71 Fiske, "Attention and Weight in Person Perception:The Impact of Negative and Extreme Information" 38 : 889-906, 1980

72 Droge, "Associative Positioning Strategies Through Comparative Advertising Journal of Marketing Research" (v) : 377-388, 1987

73 Priester, J. R, "Artifact or Meaningful Theoretical Constructs?: Examining Evidence for Non-Belief and Belief- Based Attitude Change Processes" 6 (6): 67-76, 1997

74 Mitchell, "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes? Journal of Marketing Research" 318-322, 1981

75 A, "Are All Effects of Ad-Induced Feelings Mediated by Aad? Journal of Consumer Research" 368-373, 1988

76 Brown, "Antecedents and Consequences of Attitude toward the Ad Journal of Consumer Research" 34-51, 1992

77 Goodwin, "An Experimental Investigation of Comparative Advertising Impact of Message Appeal Information Load and Utility of Product Class Journal of Marketing Research" 1980187-202

78 Belch,George E, "An Examination of Comparative and Noncomparative Television Commercials:The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance" 18 (18): 333-349, 1981

79 MacKenzie, "An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context Journal of Marketing" 48-65, 1989

80 Wilson, "An Analysis of Cognitive Responses to Comparative Advertising in Advances in Consumer Research Association for Consumer Research" 566-571, 1979

81 Browne, "Alternative Ways of Assessing Model Fit" (v) : 230-258, 1992

82 Schwarz, "Affective States Influence the Processing of Persuasive Communications in Advances in Experimental Social Psychology" 161-199, 1991

83 Ozanne, "A Study of Information Search Behavior During the Categorization of New Product Journal of Consumer Research" 452-463, 1992

84 Schlinger,M, "A Profile of Responses to Commercials" 19 (19): 37-48, 1979

85 Donthu, N, "A Cross-Country Investigation of Recall and Attitude toward Comparative Advertising" 27 (27): 111-122, 1998