Media attention has been paid to an expanding discourse on the perceived “lack of soul” of civil servants under the Lee Myung-bak administration. This study analyzes civil service identity in South Korea based on narrative analyses of the discours...
Media attention has been paid to an expanding discourse on the perceived “lack of soul” of civil servants under the Lee Myung-bak administration. This study analyzes civil service identity in South Korea based on narrative analyses of the discourse in 35 media articles published from 2008 to 2012. The narrative analysis is focused on four issues raised in the discourse on the perceived “lack of soul” of civil servants: 1) why are their souls debased?; 2) how do civil servants behave without a soul?; 3) what are the consequences of their behavior?; and 4) how to invigorate their souls? Results of the study imply that such discourse is a consequence of civil servants lacking discretionary power under changing political leadership. It also reflects a negative civil servant image stigma. Furthermore, the discourse impacts the lack of a civil service identity and contributes to civil servants` dubious behavior under different political leadership. It is found that the lack of a civil service identity could lead to a lack of professionalism that is maintained through shared norms and ethics. Further implications of establishing a civil service identity and professionalism are discussed.