1 김정기, "텔레비전 등장인물과 청소년 시청자의 의사(擬似)인간관계" 한국방송학회 19 (19): 255-285, 2005
2 한국경제, "진재영, 하루매출 1억2천? 연예인 쇼핑몰계의 신화 기록!"
3 강문상, "지식관리시스템의 성과에 영향을 미치는 요인에 관한 연구: 주관적 규범, 성격특성을 중심으로" 한국지식경영학회 12 (12): 71-87, 2011
4 한국소비자원, "지방 인터넷쇼핑몰 약 60%만 구매안전서비스 제공"
5 전종근, "인터넷쇼핑에서 구매이후의 평가속성이 재구매 의도에 미치는 영향" 31 (31): 1765-1786, 2003
6 박효현, "의사인간관계가 온라인쇼핑몰 충성도에 미치는 영향 : 제품지식과 조절초점의 조절효과를 중심으로" 한국광고학회 21 (21): 73-101, 2010
7 곽성열, "온라인쇼핑몰에서 의사인간관계와 상호작용성이 애호도에 미치는 영향 : 소비자 특성 요인의 조절효과를 중심으로" 한남대학교 대학원 2011
8 이국용, "온라인 상품검색사이트의 이용후기 특성과 친숙성이 충성도에 미치는 영향" 한국전자거래학회 15 (15): 17-37, 2010
9 김경진, "영화의 브랜드 확장에서 응집성 효과 : 관여도, 독특성 욕구의 조절효과" 한국경영학회 40 (40): 235-253, 2011
10 주지혁, "쇼핑호스트에 대한 의사인간관계가 홈쇼핑 TV에 대한 태도 및 구매의도에 미치는 영향; 지각된 위험과 지각된 혜택의 매개효과를 중심으로" 한국방송광고공사 80 (80): 109-129, 2008
11 하충룡, "소비자의 문화성향과 주관적규범의 관계에 관한 연구 - 한국과 중국 소비자를 중심으로 -" 한국무역학회 34 (34): 247-271, 2009
12 이태민, "모바일 환경에서의 상호작용성 구성요인이 고객관계 구축 및 구매의도에 미치는 영향에 관한 연구" 한국마케팅학회 19 (19): 61-98, 2004
13 최명일, "라디오 프로그램 진행자의 의사인간관계가 협찬 광고 제품 태도에 미치는 영향 : 프로그램 주목과 협찬 광고 태도의 매개효과를 중심으로" 한국광고학회 20 (20): 157-169, 2009
14 유선실, "국내 인터넷기업의 성장현황과 시사점" 22 (22): 1-22, 2010
15 이유재, "고객정보참여 행동의 결정요인과 관여의 조절역할:구전과 협조를 중심으로" 한국마케팅학회 8 (8): 13-40, 2006
16 매일경제, "‘수익모델 G마켓이 우수’ 흡수합병 선택"
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