This study is to analyze the customer behaviors of shopping for commercial sports facilities. To do this, questionnaire subject to girl and boy students in middle and high schools and colleges and 2,612 of their parents in Taejon and Chungchong Metrop...
This study is to analyze the customer behaviors of shopping for commercial sports facilities. To do this, questionnaire subject to girl and boy students in middle and high schools and colleges and 2,612 of their parents in Taejon and Chungchong Metropolitan Area. The results from the analysis are as follows: First, regarding the difference of shopping behaviors on facility factor, people aged twenty to thirty-five showed the highest interest in safety, diversity, convenience, and purity, and people aged over fifty showed the highest interest in health care facilities and convenience factors, and people aged fourteen to sixteen showed the lowest interest in all the factors. Second, regarding the difference of shopping behaviors on program factor, people aged twenty to thirty-five showed the highest interest in service charges, information, friendliness of the employees, and systematic programs, people aged over fifty showed the highest interest in a discount commission, and people aged fourteen to sixteen showed the lowest interest in all the factors. Third, regarding the difference of shopping behaviors on service factor, people aged twenty to thirty-five showed the highest interest, and people aged fourteen to sixteen showed the lowest interest in all the factors. Fourth, regarding the difference of shopping behaviors on trainers factor, people aged twenty to thirty-five showed the highest interest in their personality, and training skills, and people aged fourteen to sixteen showed the lowest interest in all the factors. Fifth, regarding the difference of shopping behaviors on transportation factor, people aged twenty to thirty-five showed the highest interest in route of shuttle buses, operating time, and travel time, and people aged fourteen to sixteen showed the lowest interest in all the factors.