컨벤션참가자의 추구편익에 따른 컨벤션 서비스 질의 인식

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyse the relationship between recognition of convention service quality and benefit sought of convention participants. Data had been collected and analyzed for review the purposes of this study. The results of analyses revealed that the convention attendees may classified into three groups; relaxation, information, networking seekers. The relaxation seekers were more likely to consider attractiveness of sites and programs, while the information seekers were to consider physical evidences and information availability, and networking seekers were to human interrelationship.

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