The purpose of this study is to seek cultural commercialization meth-ods of Court Dance of National Gugak Center, which is the oldest art in-stitute responsible for all things of the Korean court art. We have studied on the various aspects of National...
The purpose of this study is to seek cultural commercialization meth-ods of Court Dance of National Gugak Center, which is the oldest art in-stitute responsible for all things of the Korean court art. We have studied on the various aspects of National Gugak Center such as its background, history, characteristics, performance status, and public relations. We suggested the method to culturally commercialize Court Dance based on the successful marketing case of LG Art Center.