프랜차이즈 시스템 공정성의 선행요인과 결과요인에 관한 구조방정식 모형분석

국문 초록 (Abstract)

본 연구의 목적은 프랜차이즈시스템에서 가맹점의 공정성에 영향을 미치는 선행요인과 결과요인에 관해 규명하는 것이다. 선행요인으로는 지원, 보상, 의사소통을 결과요인으로는 결속, 수익성을 살펴보았다. 국내 대표적인 외식업체인 N프랜차이즈 가맹점 120곳을 대상으로 설문조사를 수행한 뒤, 공변량 구조분석을 실시한 결과, 프랜차이즈 본부의 운영전략 중 지원과 보상은 가맹점의 공정성 지각 중 분배공정성에는 正의 영향을 미치는 것으로 나타났으나, 절차공정성에는 영향을 미치지 않았다. 의사소통은 분배공정성, 절차공정성 모두 영향을 미치는 것으로 나타났다. 또한 가맹점의 공정성 지각 중 분배공정성과 절차공정성은 프랜차이즈시스템 관계성과 변수인 결속에는 모두 正의 영향을 미치는 것으로 나타났으나, 수익성에는 분배공정성만 영향을 미치는 것으로 나타났다.

다국어 초록 (Multilingual Abstract)

The objective of this research is to find out antecedents and consequences that would affect franchisee's fairness in a franchise system. The factors of antecedents include support, reward and communication, and those of consequences consist of commitment and profit.
With a survey of the 120 stores of N franchise, the country's outstanding food service company, the results of structural equation model show that support and reward in its headquarters scheme had an effect on distributive fairness in franchisee's fairness sense, but did not influence procedural fairness.
However, communication affected both distributive fairness and procedural fairness.
On the other hand, distributive fairness and procedural fairness impacted relationship of a franchise system and commitment in variables. And only distributive fairness influenced profit.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 가설수립
• Ⅳ. 연구방법
• Ⅴ. 자료분석 및 가설검정
• Ⅵ. 결론
• 참고문헌
• 【부록】 측정 척도
• Abstract

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