Gastronomy is a fundamental part of tourism worldwide and a diverse cultural resource for each country. In particular, Jeollanam-do's gastronomy culture has become a standard for both diners and the nation itself. Food and tourism are closely intertwi...
Gastronomy is a fundamental part of tourism worldwide and a diverse cultural resource for each country. In particular, Jeollanam-do's gastronomy culture has become a standard for both diners and the nation itself. Food and tourism are closely intertwined, and one of the key elements of gastronomy tourism lies in the pursuit of delicious cuisine through gastronomy tourism. Ultimately, "gastronomy” is increasingly becoming a direct motivator for modern tourism. The importance of gastronomy tourism can be seen in the case of Jeollanam-do, a region rich in food ingredients. This study aims to examine the tourism activities and visitor satisfaction of tourists who experience Jeollanam-do cuisine and to develop the gastronomy tourism industry through improvement measures. Study objectives include identifying factors that influence tourists' participation and satisfaction with Jeollanam-do cuisine, and recommending strategies for local governments in the gastronomic tourism industry. This study aims to enhance the satisfaction of tourists participating in the region through gastronomy tourism and contribute to regional revitalization.