장애인관광시장에 대한 우리나라 관광업계 인식 및준비 실태에 관한 연구 = Perceptions and Readiness States of Korea Tourism Industryon the Disabled Tourist Market

다국어 초록 (Multilingual Abstract)

The purpose of this study was to investigate perceptions and readiness states of Korean tourism industry on the disabled tourist market. Because disabled tourist market is invisible, it is needed to explore this market for establishing the social tourism To accomplish the purpose, data was collected from both on- and off-line survey. After getting rid of unusable responses, a total of 369 respondence were analyzed using descriptive statistics. Major findings were the followings. First, respondents perceived that the economic benefits from the disabled tourist market were not big enough, even though the disabled arguably had the right to travel. Generally, there were similar perceptions across different tourist business types. Second, respondents, regardless of types of tourist business, generally felt that all suggested tactics that might contribute for the disabled tourist market expansion were somewhat necessary. Third, tourist businesses in Korea had not put any significant efforts with the disabled tourists in mind. Practical and theoretical implications were discussed with future research directions.

국문 초록 (Abstract)

본 연구는 장애인관광시장에 대한 우리나라 관광업계 종사원들의 인식과 관광업계의 준비 실태를 고찰할 목적으로 실행되었다. 본 연구의 목적을 달성하기 위해 관련 선행 연구와 관광기업경영 관련 전문가와의 인터뷰를 통해 자기기입식 설문지를 개발하였으며, 본 연구에 필요한 자료는 국내 관광업계에 근무하는 종사원을 대상으로 이메일과 현지 조사법을 병행하여 수집하였다. 회수된 설문지 중 불성실한 응답이 많은 설문지를 제외한 후 최종적으로 369매의 설문지를 분석에 활용하였으며, 자료는 SPSS 20.0을 이용해 기술분석을 통해 분석하였다. 주요 결과로는 첫째, 응답자들은 근무하고 있는 업종에 관계없이 비록 장애인들의 관광권에 대해서는 동의하지만 이들로부터 얻을 수 있는 경제적 편익은 미미하다는 인식이 팽배한 것으로 나타났다. 둘째, 응답자들은 업종에 관계없이 제시된 장애인관광시장 활성화 방안 모두에 대해 대체로 필요성이 높다고 인식하고 있는 것으로 나타났다. 셋째, 우리나라 관광기업의 장애인관광시장에 대한 준비 실태는 매우 미흡한 것으로 나타났다. 본 연구 결과가 가진 이론적‧실무적 시사점과 향후 연구 방향에 대해 논의하였다.

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