지역애착과 관광영향인식이 메가 스포츠이벤트 개최 지지여부에 미치는 영향 = 2018 평창 동계올림픽 개최지역 주민을 대상으로

다국어 초록 (Multilingual Abstract)

This paper demonstrated and analyzed community attachment and tourism impacts perception intended for residents of Daegwanryung-Myeon, Pyeongchang-Gun in Gangwon Province, so that the author might present the implications necessary to strategies for the successful Pyeongchang Winter Olympics. Analysis results were as follows: First, Measurements of Community Attachment resolved themselves into Identity, Rootedness, Dependence. Second, Measurements of Residents`` Perceptions of Tourism Impacts resolved themselves into Positive Economic Impact, Positive Socio-cultural Impact, Positive Environmental Impact, Negative Economic Impact, Negative Socio-cultural Impact, Negative Environmental Impact. Third, Factors affecting whether or not the Winter Olympics is given support to were the three factors (identity, rootedness, dependence) in the side of community attachment. In the perceptions of tourism impacts were the four factors (positive economic impact, positive sociocultural impact, positive environmental impact, negative environmental impact) and their hometown were drawn to the variables significantly affected.