고속도로 이용객의 휴게소 선택속성에 관한 연구 = A Study on the Vitalization Plan of Restaurants Menu at Resting Places on the Expressway

다국어 초록 (Multilingual Abstract)

According as the economic activity has been vigorous due to the five-year program for economic development, the construction of the expressway has been proceeded as a very important national policy for the purpose of the national land balanced development as well as the solution of basic transportation difficulties. With this, the attached facilities for improving the efficiency of the expressway are developing according to the increasing traffic network in quantity and quality and the developing speed is accelerating owing to the increasing efficiency and the measure of placing under private management of public enterprises. Although the restaurants occupies the large parts of the attached facilities at resting places on the expressway, the satisfaction of level on sanitation, composition of menu, taste, quantity, price, and the employees` kindness level of are quite different from that of general restaurants. This study aims to examine the status of menu management, the consciousness & preference of the guests at resting places on the expressway and the problems and suggest the vitalization plan of menu and the method of improvement. Accordingly this study will put emphasis on the vitalization plan of menu at resting places on the expressway. First I will analyze the status and the actual condition of menu management of resting places on the expressway and grasp the problems. Second, I will investigate the guests` actual condition of menu and grasp the consciousness and preference. Third, I`ll look into the circulation structure and the cooking method and suggest the way & direction of vitalization plan of menu at resting places on the expressway. According as the using rate of the expressway will be increased owing to the informationalization and industrialization, the disposition of the guests will be requested that restaurants at resting places on the expressway must be subdivided and differential like general restaurants.