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1 "패스트푸드 레스토랑의 브랜드 개성에 관한 연구" 8 (8): 159-179, 2002
2 "소비자개성과 자동차 브랜드 개성간의 관련성 연구" 2001
3 "브랜드 파워" 한국언론자료간행회 1997
4 "브랜드 개성이 점포이미지 및 선호도에 미치는 영향" 26 (26): 63-82, 2002
5 "What great brands do?" 33 (33): 76-95, 1997
6 "What do people do with advertising" Lawrence Erlbaum Associates 162-176, 1993
7 "The role of brand personality based on the FCB grid model" 11 (11): 65-85, 2000
8 "The effect of brand personality on consumer attitude : Focusing on the fast food restaurant & family restaurant franchise" 2000
9 "The effect of brand personality on consumer attitude" 1999
10 "The Business restaurant : 2001 and beyond" 18 : 401-413, 1999
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