CATV 홈쇼핑평판 측정을 위한 척도개발과 중요도 분석에 관한 연구 = 한국과 중국을 중심으로

목차 (Table of Contents)

• 1. 서론
• 2. 이론적 배경
• 3. 연구문제 및 연구방법
• 4. 연구결과
• 5. 결론
• 참고문헌
• Abstract

참고문헌 (Reference)

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2 문재수, "케이블 TV홈쇼핑에서 프로모션이 상품구매에 미치는 영향에 관한 연구" 2001

3 신지연, "케이블 TV홈쇼핑 소비자들의 태도와 이용의도에 영향을 주는 요인에관한 연구:감정적 반응의 매개역할을 중심으로" 2003

4 임영태, "연계성을 고려한 수송물류결절점 평가기법 연구" 국토연구원 2005

5 문석현, "쇼호스트가 시청자의 제품구매에 미치는 영향 연구" 2003

6 황미영, "쇼핑호스트의 스피치에 관한 연구:CATV 홈쇼핑을 중심으로" 2003

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