환태평양 시대 도시의 글로컬라이제이션: 후쿠오카시의 도시외교와 도시브랜딩을 중심으로 = The Glocalization of Cities in the Trans-Pacific Era: City Diplomacy and City Branding in Fukuoka City

다국어 초록 (Multilingual Abstract)

This study examines the glocalization of cities in the Trans-Pacific era.
To do so, it analyzes the case of Fukuoka City, which is actively leveraging the global and the local to raise its global status in the Trans-Pacific era.
The theoretical perspective is based on city diplomacy and city branding, which are the practical strategies of urban glocalization.
The analysis shows that Fukuoka City has responded to the Trans-Pacific era by combining the global and the local while recognizing the historical and geographical conditions of being an Asian gateway city through the cooperation of industry, academia, government, and the people. In particular, Fukuoka City has been engaged in city diplomacy in various fields, promoting the city and attracting useful resources and information.
In addition, through city branding, Fukuoka City condensed various local scales that are subordinate to the global scale, such as Kyushu, Japan, and Asia, and established the identities of “Asian Base City”, “Mature City in Asia”, and “Asian Leader City”. These identities were embodied in policies, landscapes, logos, slogans, and large-scale events to solidify Fukuoka’s status as an Asian city. In this way, Fukuoka City has consistently and faithfully carried out “glocal externalization” through city diplomacy and “glocal internalization” through city branding from the 1980s to the present, and as a result, its status on the global scale has increased, attracting international organizations dedicated to Asia and the Trans-Pacific. In conclusion, Fukuoka City’s glocalization has been about condensing multilayered local scales into the city through public-private partnerships, thereby strengthening its connectivity to the global scale.
Fukuoka City’s glocalization, which actively connects various scales through public-private partnerships, demonstrates a model and potential for cities to become more competitive in the Trans-Pacific era. This study provides a strategy and direction for glocalization that can be adopted by many “ordinary cities” in the Trans-Pacific era.