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14 "Using Action Grids in Tourism Management" 23 (23): 255-264, 2002
15 "Tourism Destination Competitiveness A Quantitative Approach" 25 (25): 777-788, 2004
16 "The Use of Importance-Performance Analysis as An Evaluative Technique in Adult Education" 33-44, 1989
17 "The International Dictionary of Event Management" John Wiley and Sons 2001
18 "The Effects of In Store Environment Cues on Purchase Intentions Across the Three Types of Restaurants in Korea" 4 (4): 79-95, 2003
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23 "Modified Importance Performance Analysis An Application to Hospitals" 14 (14): 10-110, 2001
24 "Messina Hof Wine and Jazz Festival An Economic Impact Analysis" 8 (8): 273-279, 2002
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26 "Journal of Marketing" 77-79, 1977
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28 "IP 분석을 통한 수안보 온천제의 활성화 방안에 관한 실증연구"
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30 "Examining a Singapore Bank's Competitive Superiority Using Importance Performance Analysis" 3 (3): 155-161, 2003
31 "Effects of Store Characteristics and In Store Emotional Experiences on Store Attitude" 43 (43): 253-263, 1998
32 "Application of Importance Performance Model in Tour Guides Performance Evidence From Mainland Chinese Outbound Visitors in Hong Kong" 25 (25): 81-91, 2004
33 "An Importance Performance Analysis of Hotel Selection Factors in the Hong Kong Hotel Industry A Comparison of Business and Leisure Travellers" 21 (21): 363-377, 2000
34 "An Empirical Study of Revitalization plan for the Suanbo Spa Festival using an Importance-Performance Analysis"
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36 "A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality Journal of Retailing" 12-37, 1988
37 "A Comparison of Visitor and Vendor Perceptions of Service Quality at a Special Events" 199319-26