절단된 포아송(TP)모형을 활용한 골프수요 영향요인 연구 = A study on determinants of Golfers' Demand for Golf utilizing Truncated Poisson

다국어 초록 (Multilingual Abstract)

Authors examine the variables that have influence on golfers' demand among some variables which are choice attributes of golf course, demographic variables, golf related personal characteristics, kinds of golf courses, types of their leisure activities. In order to accomplish an aim of this research, the author analyses the effects of determinants on golfers' demand for golf courses using a class of maximum-likelihood regression estimators for count data from truncated samples by applying Poisson Model. Some significant variables were found out. Furthermore, the identification of weekend leisure types preferred by golf participants would be helpful to target for suppliers' promotion.핵심용어(Key words):선택속성(Selective attributes),주말여가행태(Weekend leisure types),골프수요(Golf demand),가산자료(Countable data),절단된 포아송(TP: Truncated poisson) 모형

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