윤리 이데올로기가 윤리적인 의사결정에 미치는 영향 = 한국과 미국의 PR 담당자 비교 분석

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to compare perceptions toward ethical issues between Korean and American public relations practitioners in the context of ethical ideology. Ethical perceptions include individual ethical perceptions and perceptions toward organizational codes involving ethical decision-making. This study specifically relates individual ethical ideology to public relations ethical codes. The surveys were conducted with the Korean and American public relations practitioners. The results showed that the Korean public relations practitioners have less strict ethical perceptions than the American public relations practitioners. Those results also explained high ethical relativism and low social responsibility toward general publics and the profession itself among the Korean public relations practitioners. The mutivariate analysis of variance results showed that the Korean public relations practitioners could enhance the individual ethical standard by reconceptualizing ethical idealism. This study also indicated that the individual's ethical ideology could be an important variable in explaining the outcomes of the individual's ethical decision-making. Study implications discussed practical advices for increasing the Korean practitioners' ethical standards.