정부유관기관의 해외 PR활동 현황에 관한 연구: KOTRA를 중심으로 = The present condition of KOTRA`s overseas Public Relations activities

다국어 초록 (Multilingual Abstract)

KOTRA, or Korea Trade-Investment Promotion Agency, is a government-related organization that works to promote mutual trade and investment between Korea and the rest of the world. It plays a important role in implementing Public Relations programs together with governmental ministries, Korean Overseas Information Service, and embassies and legations abroad. This study examines the present condition of KOTRA`s overseas PR activities. It centers on the utilization of PR instruments such as Public Relations publications, exhibitions and fairs, personal exchange through invitation and dispatchment program. And it also examines the practical cases of its overseas PR, focusing on the excavation of the global leading products, ``Buy Korea,`` e-Trade Portal Site, and ``Invest Korea`` or the organization specializing in foreign investment attraction. By analyzing Public Relations activities of KOTRA, suggestions related to the future establishment of efficient Public Relations are presented.