거주민과 국제 관광객의 축제 평가속성 인식 차이 연구 - 세계 종친축제 사례를 중심으로 - = Differences in Perception of Evaluation Attributes between Local Residents and International Tourists in Clan Festival: A Case on a International Clan Gathering

다국어 초록 (Multilingual Abstract)

International Local communities are increasingly exerting their efforts to attract many international tourists through events such as a clan event festival. There has yet to be development of a model that can be implemented to evaluate the distinct results of each international or local festival from the overall point of view of local residents and the international tourists that participate and enjoy the benefits of the festivals. Therefore, this study aims to identify the differences in perceptions of the attribute evaluation between local residents and international tourists participating in clan event festival. A total of 220 copies of the questionnaire are distributed to local residents and international tourists participating in the clan event festival, and 212(96%) were used as the data for the final mixed method approach. The results are international tourists(China, Hong Kong, Singapore, Taiwan, Republic of Korea and America) and local residents(Malaysia) had significantly differences in their perception of the evaluation attributes of the clan event festival.

국문 초록 (Abstract)

최근 복잡․다양한 국제사회의 시대적 흐름과 더불어, 소수민족의 근본을 찾고자하는 갈망, 다문화가족의 증대, 종친과 뿌리를 찾아가고자 하는 열망 등으로 인한 국제 종친회와 같은 고유성이 있는 소규모 축제 참가 등을 목적으로 하는 새로운 관광형태가 증가하고 있다. 본 논문의 목적은 이러한 국제 종친회에 참가하는 거주민과 국제관광객 간의 축제 참가 인식에 대한 차이를 평가하는데 있다. 총 250부의 양적연구를 위한 구조화된 설문문항과 함께 질적연구를 위한 자기기입식 개방형질문이 동시에 배포하였다. 배포된 설문지 중 220부를 회수하였으나 불충분한 응답으로 인한 8부를 제외하고 212부(96%)를 요인분석, 교차분석, 일원분산분석 등 양적연구방법으로 실증분석에 사용하였다. 세계종친회 참가자들의 국적별 축제평가속성 간에 유의한 차이가 있을 것이라는 연구과제에 대해, 국제관광객(중국본토, 대만, 홍콩․싱가포르, 기타 미국화교 등)과 말레이시아 거주민 간에 축제 평가속성에서 커다란 차이를 보여, 의미 있는 결과가 나타났다.

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