스포츠행정 경영 / 스포츠 소비자의 준거집단 요인과 스포츠 참여동기가 스포츠 참가행동에 미치는 영향 = Effects of Sport Participant Behavior on Sport Consumer's Reference Group and Participant Motivation

다국어 초록 (Multilingual Abstract)

This study intended to test the research model developed to establish the relationship between sport participant behavior and reference group and motivation synthetically and concurrently. The model developed is compared to the levels of self-consciousness as a moderating variable. Questionnaires containing 20 statements are administered to a total of 405 users of privately owned sport club in Taegu, Korea. And the research model to estimate the causal relation between each latent variables is tested through the covariance structure modeling of LISREL.
The study contents and results are summarized as follows ;
The finding reveal that the overall goodness of fit index of the model I was comparatively good and the model set in this was significant. It was confirmed that the sport participant behavior was prescribed in the similarity and extrinsic motivation factors. But the overall goodness of fit index of the model II are rejected and the sport participant behavior was solely prescribed in extrinsic motivation factors.