1 이혜갑, "텔레비전 광고의 음악 사용 실태에 대한 내용분석 연구" 12 (12): 61-85, 2001
2 황인석, "광고음악이유발하는감정이 메시지기억에미치는영향" 한국방송광고공사 54 : 153-166, 2002
3 Bruner II, "” Journal of Marketing" 94-103, 1990
4 Gardner, "” Journal of Consumer Research" 281-300, 1985
5 Dunbar, "” International Journal of Advertising" 1990197-203
6 윤선길, "“텔레비전 광고에서 배경음악이 야기하는 정서적 경험과 친숙성이 소비자의 정보처리 과정에 미치는 영향 ” 광고연구" 212-254, 1994
7 배은주, "“라디오 커머셜의 배경음악 효과 ” 광고연구" 315-339, 1994
8 Milliman, "“Using Background Music to Affect the Behavior of Supermarket Shoppers ” Journal of Marketing" 86-91, 1982
9 Clark, "“Toward Understanding the Relationship Between Feeling States and Social Behavior ” in Cognitive Social Psychology" Elsevier/North-Holland 73-108, 1982
10 A Second Look, "“The Relative Roles of Brand Beliefs and Attitude toward the Ad as Mediators of Brand Attitude ” Journal of Marketing Research" 318-322, 1990
11 Macklin, "“The Relationship between Music in Advertising and Childrens Responses ” in Nonverbal Communication in Advertising" Lexington 225-252, 1988
12 Edell, "“The Information Processing of Coordinated Media Campaigns ” Journal of Marketing Research" 149-163, 1989
13 Rice, "“The Influence of Tempo and Gender of Listener on Responses to Music" 15-29, 1993
14 Milliman, "“The Influence of Background Music on the Behavior of Restaurant Patrons ” Journal of Consumer Research" 286-289, 1986
15 Haley, "“The Effects of Nonverbal Communications in Television Advertising ” Journal of Advertising Research" 11-18, 1984
16 Gorn, "“The Effects of Music in Advertising on Choice Behavior ” Journal of Marketing" 94-101, 1982
17 and A, "“The Effects of Background Music in Advertising ” Journal of Consumer Research" 113-118, 1989
18 Mitchell, "“The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement ” Journal of Consumer Research" 12-24, 1986
19 A, "“The Effect of Background Music on Ad Processing ” Journal of Marketing" 114-125, 1993
20 MacInnis, "“The Differential Role of Music on High- and Low-involvement Consumers' Processing of Ads ” Journal of Consumer Research" 161-173, 1991
21 Hoyer, "“Source of Miscomprehension in Television Advertising ” Journal of Advertising" 17-26, 1984
22 Holbrook, "“Some Exploratory Findings on the Development of Musical Tastes ” Journal of Consumer Research" 119-124, 1989
23 Pitt, "“Music in Advertisements for Unmentionable Products-A Classical Conditioning Experiment ” International Journal of Advertising" 130-137, 1988
24 Stewart, "“Music as a Recognition Cue in Advertising-Tracking Studies ” Journal of Advertising Research" 39-48, 1990
25 Gorn, "“Music and Information in Commercials Their Effects with an Elderly Sample ” Journal of Advertising Research" 23-32, 1991
26 Tom G, "“Marketing With Music ” The Journal of Consumer Marketing" 49-54, 1990
27 Perceived Time Passage, "“Listen to the Music Its Impact on Affect ” Advances in Consumer Research" 715-718, 1992
28 Wallace, "“Jingles in Advertisements ” Advances in Consumer Research" 239-242, 1991
29 Holbrook, "“Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments ” Journal of Marketing Research" 13-29, 1981
30 Kent, "“Exploring Tempo and Modality Effects on Consumer Responses to Music ” Advances in Consumer Research" 243-248, 1991
31 "“Effects of Studying to Music and Post-Study Relaxation on Reading Comprehension" 141-142, 1982
32 Yalch, "“Effects of Store Music on Shopping Behavior ” The Journal of Consumer Marketing" 55-63, 1990
33 Mark, "“Effects of Musical Accompaniment on Attitude The Guitar as a Prop for Persuasion ” Journal of Applied Psychology" 350-359, 1972
34 Hilliard, "“Effect of Familiarity with Background Music on Performance of Simple and Difficult Reading Comprehension Tasks" 713-714, 1979
35 Anand, "“Ease of Message Processing as a Moderator of Repetition Effects in Advertising ” Journal of Marketing Research" 345-353, 1990
36 Park, "“Consumer Response to Television Commercials The Impact of Involvement and Background Music on Brand Attitude Formation ” Journal of Marketing Research" 11-24, 1986
37 A, "“Confirmatory versus Comparative Approaches to Judging Theory Tests ” Journal of Consumer Research" 114-125, 1987
38 Sewall, "“Characteristics of Radio Commercials and Their Recall Effectiveness ” Journal of Marketing" 52-60, 1986
39 Alpert, "“Background Music as an Influence in Consumer Mood and Advertising Responses ” Advances in Consumer Research" 485-491, 1989
40 Smith, "“Arousal Hypotheses and the Effects of Music on Purchasing Behavior ” Journal of Applied Psychology" 255-256, 1966
41 Mitchell, "“Are Product Attribute Beliefs the Only Mediators of Advertising Effects on Brand Attitudes? ” Journal of Marketing Research" 318-322, 1981
42 Lacher, "“An Exploratory Study of the Responses and Relationships Involved in the Evaluation of and in the Intention to Purchase New Rock Music ” Journal of Consumer Research" 366-380, 1994
43 Hunt, J. B, "“An Experimental Study of the Effect of Music on Radio Commercials Performance ” Proceedings of the Southern Marketing Association" 37-40, 1988
44 McEwen, "“A Way to Describe TV Commercials ” Journal of Advertising Research" 35-39, 1976
45 Keller, P.A, "Vividness Effects: A Resource-Matching Perspective" 24 : 295-304, 1997.December
46 Caldwell, C, "The Influence of Music Tempo and Musical Preference on Restaurant Patrons' Behavior" 19 (19): 895-917, 2002
47 Baker, J, "The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions" 66 : 120-141, 2002.April
48 Batra, "The Implications of Differential Involvement and Accompanying Affect Responses ” in Information Processing Research in Advertising" 127-151, 1983
49 Hui, M. K, "The Impact of Music on Consumers' Reactions to Waiting for Services" 73 (73): 87-104, 1997
50 Olsen, G. D, "The Impact of Interstimulus Interval and Background Silence on Recall" 23 : 295-303, 1997.March
51 Lee, A. Y, "The Effects of Positive Mood on Memory" 115-127, 1999
52 Yalch, R. F, "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times" 49 (49): 139-148, 2000
53 Cameron, M. A, "The Effects of Muisc and Mood on a Low-Cost Wait Experience" 56 (56): 421-430, 2003
54 Dube, L.,, "The Effects of Background Music on Consumers" 12 (12): 305-319, 1995
55 Sloboda, "The Cognitive Psychology of Music" Oxford University Press 1985
56 황인석, "TV광고에서 배경음악의 기억촉진효과와 방해효과 - 어구메시지 회상과 재인측정치를 중심으로" 51 : 153-165, 2001
57 Kellaris, J. J, "Shaping Time Perceptions with Background Music: The Effect of Congruity and Arousal on Estimates of Ad Durations" 13 (13): 501-515, 1996
58 Alpert, M. I, "Purchase Occasion Influence on the Role of Music in Advertising" 2004
59 Hung, K, "Narrative Music in Congruence and Incongruence TV Advertising" 29 (29): 25-34, 2000
60 Lacher, "Music as a Product ” Advances in Consumer Research" 367-373, 1989
61 Stout, "Music as a Nonverbal Element in Television Commercials ” in Nonverbal Communication in Advertising" Lexington 207-223, 1988
62 Murray, N. M, "Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States" 25 (25): 51-63, 1996
63 Roehm, M. L., "Instrumental vs. Vocal Versions of Popular Music in Advertising" 41 (41): 49-58, 2001
64 Hung, K, "Framing Meaning Perceptions with Music The Case of Teaser Ads" 30 (30): 39-49, 2001
65 Chebat, Jean-Charles, "Environmental Background Music and In-Store Selling" 54 (54): 115-124, 2001
66 Stewart, D. W, "Effects of Using a Nonverbal(Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking" 42 (42): 39-51, 1998
67 Hahn, Minhi, "Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource Matching Perspective" 16 (16): 659-676, 1999
68 Herrington, J. D, "Effects of Music in Service Environments: A Field Study" 10 (10): 26-41, 1996
69 Mattila, A. S, "Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior" 77 (77): 273-289, 2001
70 Mantel, Susan Powell, "Cognitive Determinants of Consumers‘ Time Perceptions: The Impact of Resources Required and Available" 29 : 531-538, 2003.March
71 Dube, L, "Background Music Pleasure and Store Evaluation: Intensity Effects and Psychological Mechanisms" 54 (54): 107-114, 2001