1 "한국소비자학회 정기총회 및 학술대회" 255-256, 2003
2 전성률, "부정적 구전 정보의 유형에 따른 구전효과의 차이에 관한 연구" 14 (14): 21-44, 2003
3 김영찬, "베이지안 MDS 모형을 이용한 시장 구조분석과 소비자 상표선택행동에 관한 연구" 14 (14): 1-21, 1999
4 김영찬, "대안적 컨조인트분석모형의 제품선택 예측력에 관한 연구" 31 (31): 817-832, 2002
5 양 윤, "구전커뮤니케이션이 소비자의 태도변화에 미치는 영향" 11 (11): 7-34, 2000
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1 "한국소비자학회 정기총회 및 학술대회" 255-256, 2003
2 전성률, "부정적 구전 정보의 유형에 따른 구전효과의 차이에 관한 연구" 14 (14): 21-44, 2003
3 김영찬, "베이지안 MDS 모형을 이용한 시장 구조분석과 소비자 상표선택행동에 관한 연구" 14 (14): 1-21, 1999
4 김영찬, "대안적 컨조인트분석모형의 제품선택 예측력에 관한 연구" 31 (31): 817-832, 2002
5 양 윤, "구전커뮤니케이션이 소비자의 태도변화에 미치는 영향" 11 (11): 7-34, 2000
6 황의록, "구전커뮤니케이션에 관한 문헌 연구" (26) : 55-77, 1995
7 손용석, "구전;광고효과를 고려한 신제품 수용 모형에 관한 연구: 미시적 모델접근" 12 (12): 157-181, 1997
8 김창호, "구전 정보의 특성과 구전 효과의 관계" 35 : 55-77, 1997
9 황의록, "“소비자 구전 커뮤니케이션에 관한 연구 ” 광고연구" 235-259, 19901990년가을호
10 Bayus, "“Word of Mouth The Indirect Effect of Marketing Efforts ” Journal of Advertising Research" 31-39, 1985
11 Whyte, "“The Web of Word of Mouth" (v) : 140-143, 1954
12 Woodside, "“The Effect of Salesman Similarity and Expertise on Consumer Purchasing Behavior ” Journal of Marketing Research" 1974
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16 Lowrey, "“Research in Consumer Complaining and Word-of-Mouth Activities Discussant's Comments ” Advances in Consumer Research" 30-32, 1989
17 Richins, "“Negative Word of Mouth by Dissatisfied Consumers ” Journal of Marketing" 68-78, 1983
18 Ernest, "“How Word of Mouth Advertising Works" (v-dec) : 147-157, 1966
19 Schwartz, "“Estimationg the Dimension of a Model ” Annals of Statistics" 461-464, 1978
20 Brown, "“Consumer complaining and word of mouth activities ” Advanced in Consumer Research" 9-16, 1989
21 McFadden, "“Conditional Logit Analysis of Qualitative Choice Behavior Frontiers in Econometrics" Academic Press 105-142, 1973
22 Albert, "“Bayesian Analysis of Binary and Polychotomous Response Data ” Journal of the American Statistical Association" 669-679, 1993
23 Craig, "“Assessing Communication Effects on Energy Conservation ” Journal of Consumer Research" 82-88, 1978
24 Whitney R, "“Agreement and Posistivity in Pleasantness Ratings of Balanced and Unbalanced Social Situation ” Journal of Personality and Social Psychology" 11-14, 1971
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26 Ryu, Gangseog, "The Pattern of Information Transmission and Attitude Changes in Word- f-Mouth Communicaton" 2003
27 Maxham III, James G, "Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions" 54 : 11-24, 2001
28 Gelfand, "Sampling Based Approaches to Calculating Marginal Densities Journal of the American Statistical Association" 972-985, 1990
29 Maxham III, James G, "Modeling customer perceptions of complaint handling over time: the effects of perceived justice on satisfaction and intent" 78 : 239-252, 2002
30 Han, C, "Markov Chain Monte Carlo Methods for Computing Bayes Factors: A Comparative Review" 96 (96): 1122-1132, 2001
31 Allenby, "Incorporating Prior Knowledge into the Analysis of Conjoint Studies" 32 : 152-162, May1995
32 Lenk, Peter, Wayne DeSarbo, "Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs" 15 (15): 173-191, 1996
33 Neelamegham, Ramya, "Consumer Choice Process for Experience Goods: An Econometric Model and Analysis" 36 : 373-386, 1999.August
34 Hofstede Frenkel Ter, "Bayesian Prediction in Hybrid Conjoint Analysis" 34 : 253-261, 2002.May
35 Spiegelhalter, "Bayesian Measures of Model Complexity and Fit" 583-639, 2002
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