식중독 발생 감소에 대한 지불의사금액 추정: 조건부 가치측정법을 이용하여 = Estimation of Willingness to Pay for Reducing the Risk of Foodborne Disease Using Contingent Valuation Method

다국어 초록 (Multilingual Abstract)

This study estimated the WTP( Willingness-to-pay) for reducing the risk of foodborne disease using contingent valuation method. WTP is elicited with double-bounded dichotomous choice questions in which respondents(selected from the Seoul population using survey design and are aged above 19, n=499) decided whether to purchase a more expensive food to reduce the risk of foodborne disease. For data analyses, the study employed a relative likelihoods of the Interval-data Model Method and Bayesian estimation method. The study found that bids, income, age and education were associated with the probability of higher WTP for reducing the risk of foodborne disease. Respondents answered that they would be willing to pay minimum 3, 108[2, 759, 3, 454] ~ maximum 3, 99713, 101, 4, 752] Korean won.

참고문헌 (Reference)

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