구인업체의 지각한 이용가치에 의한 서비스만족, 재이용의도 및 채용간의 인과관계에 관한 연구

다국어 초록 (Multilingual Abstract)

The study is to examine the casual model of service satisfaction, repatronage intention and employment by costumer value of employer which is one of important factors to promote employment service quality and to improve employment service as well as present desirable customer relationship management by grasping wants and needs of job-offers in the employment service. For this purpose, this paper analyzed the relationship among service satisfaction, repatronage intention and actual employment by costumer value of employer in the Public Employment Service. Data from 700 job-offers were used to test the research model. Confirmatory/exploratory factor analysis was conducted to examine the reliability and validity of measurement model. Structural equation modeling technique was adopted to test the research model and research hypotheses. This study has derived significant findings on promoting customer values of employer, especially, trust and responsiveness values, speed and community values for upgrading repatronage intention of the employment service and maintaining existing customers as well as getting new customers. It is also necessary to provide with developing the education programs to upgrade up customer value of employers.

참고문헌 (Reference)

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