The purpose of this study is to examine traveling behavior, decisionmaking, role structure, and selection attributes of ski resorts from the viewpoint of demographic characteristies. This study is to understand winter vacationers` recreation behavior...
The purpose of this study is to examine traveling behavior, decisionmaking, role structure, and selection attributes of ski resorts from the viewpoint of demographic characteristies. This study is to understand winter vacationers` recreation behavior and to be helpful in establishing an marketing strategy through reviewing selection attributes of the ski resort. Excepting sexes, there were significant differences in ages, education levels. jobs, average monthly income, marital status, and skiing capabilities.