박물관 전시부문의 사인체계와 관람행동의 변화분석 = A Study on the Analysis of the Sign System and Changes of Visitors' Behavior in the Exhibition Spaces of Museum

다국어 초록 (Multilingual Abstract)

The ultimate goal of this study was to plan an exhibition space of a museum by investigating the audience behaviors and experiences in one. For that purpose, a multilateral analysis was conducted of the changes to the audience behaviors in terms of the composition and development of exhibition items and spatial structure while giving alterations to the sign system affecting the audience behavior patterns observed at the Seoul Museum of History. The analysis results were as follows : First, the audience behaviors were examined for correlations. The findings revealed that the stopping points and traveling distance and time were valid as the analysis indices to represent the entire audience behaviors. Second, for such audience behaviors as representing conversations and experiences, the inclination of individual audience turned out have the deciding influences. Thus they were rather unfit to show the degree of in-depth viewing. Third, the findings implied that small changes to the signs increased the path of traveling in the aspect of exhibition environment. But it seemed that they didn't cause changes to the traveling time, conversations, use of items for experience, and stopping points of the audience. Fourth, in analyzing the spatial structure using the space syntax and predicting for the audience behaviors as many researchers have, it's important to consider the sign system for the sake of validity. The scope of the study was restricted to the Seoul Museum of History. In the future they should make ongoing efforts to deal with the lack of its diversity with the audience behavior codes considering the objects of analysis from the perspective of exhibition environment.

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