헤도닉 유비쿼터스 서비스의 수용에 영향을 미치는 요인에 관한 연구

다국어 초록 (Multilingual Abstract)

Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on ‘theory of reasoned action’. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those
discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes
one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.

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