Hallyu(Korean wave)'s promotion effect on export

다국어 초록 (Multilingual Abstract)

This study analyzes panel data from 2000 to 2018 in 34 countries across Asian, Europe, America and Oceania continents to verify if the hallyu(Korean Wave) could have a promotion effect on Korea's exports. The study uses cultural product export as index of hallyu. A ‘Youtube search volume’ is also used a hallyu variable with hallyu related key words from 2008 to 2018. Furthermore, a gravity model and fixed effect model are used to make the analysis more significant. In separated data set between hallyu and control variables, control variables showed very significant correlation with Korean export. For hallyu variables, both cultural product and Youtube variables had a positive correlation but showed less significance with less number of observances and independent variables. However, in the result of total data set including all variables, hallyu variables and Korea's export showed positive correlation robustly. In addition, Youtube which is the resent trend in terms of ways to experience other cultures, had a higher correlation than cultural product, which is reversed result compared with data set without control variables. But still with its small number of observances, the Youtube variable had the highest standard error compared with other variables but still kept 90-95%.

목차 (Table of Contents)

• Table of Contents
• Ⅰ. INTRODUCTION 1
• 1.1 Background of soft power hallyu 1
• 1.2 Content market’s value and size 2
• 1.3 Culture conveyance effect of Youtube as media 3
• Ⅱ. LITERATURE REVIEWS 5
• 2.1 Preceding studies about the trade promotion effect of hallyu 5
• 2.2.1 Theoretical background about effect of culture on trade 5
• 2.2.2 Export promoting effect of hallyu 6
• 2.2 Difference with preceding studies 9
• Ⅲ. EMPIRICAL ANALYSIS 10
• 3.1 Research model 10
• 3.2 Data 12
• 3.3 Data result 19
• 3.3.1 Data without control variables 17
• 3.3.2 Hallyu variables with control variables 22
• Ⅳ. Conclusion 25
• 4.1 Summary and contribution 25
• 4.2 Limitation and Recommendation 26
• Bibliography