The purpose of the Trademark Act is to contribute to the development of industry and
to protect the interests of consumers by maintaining the business reputation of those
persons using trademarks through the protection of trademarks. Thus trademarks w...
The purpose of the Trademark Act is to contribute to the development of industry and
to protect the interests of consumers by maintaining the business reputation of those
persons using trademarks through the protection of trademarks. Thus trademarks which
are identical or similar to any trademark(excluding any geographical indication) which is
recognized as indicating the goods of a particular person by customers in the inside or
outside of the Republic of Korea, and which are used for unjust purposes, such as
obtaining unjust profits or inflicting harms on the particular person, shall be
unregistrable. The problem with bad faith trademark applications is extensive and is, for
many companies, an inevitable consequence when expanding to the market. However,
the problem with bad faith is not merely a problem in the establishment phase. Bad
faith trademarks applications is a continuous issue where no company, regardless of its
size, will be guaranteed protection against having its trade mark pirated. The purpose of
this thesis is to ascertain the core to the problem with bad faith trade mark
applications. A judgment on an “bad faith” needs to be made with full consideration
given to the following materials, if available: Materials proving a fact that another
person’s trademark is well known among consumers(the period, scope, frequency of its
use), Materials showing that a trademark is composed of a coined word or particular in
composition.