베이비부머 여가참가자의 진지한 여가 경험, 여가 태도와 아웃도어 웨어 구매행동 의도 분석 = Relationship among serious leisure eperience, leisure attitudes and outdoor wear purchase intentions for baby boomer leisure participants

다국어 초록 (Multilingual Abstract)

The purpose of this study was to analyze the structural relationship among serious leisure experience, leisure attitude and outdood wear purchase intentions for middle-aged leisure participants. A questionnaire was used as a measurement tool to conduct the study. Using the convenience extraction method among the non-probability sampling methods, the population was selected by middle and elderly people born in 1955 to 1963 who had experience in purchasing outdoor wear at least once a month.
Data analysis was conducted using Windows SPSS and Windows AMOS programs for data processing.
Frequency analysis, reliability analysis, and correlation analysis were conducted. In addition, confirmatory factor analysis and structural equation model analysis were conducted. The results performed in this way are as follows. First, it was found that serious leisure of baby boomer leisure participants had a significant effect on attitudes. Second, the attitudes of baby boomers leisure participants had a significant effect on purchase behavior intentions. Third, it was found that the serious leisure of baby boomer leisure participants had a significant effect on the intention of purchase behavior. Fourth, it was found that the attitude of middle-aged participants partially mediated between serious leisure and purchase behavioral intentions.