텔레비전 드라마의 직장 내 여성 관리자 및 경영자 묘사에 대한 연구

다국어 초록 (Multilingual Abstract)

Currently, increasing number of women are having career and there has been a progress in women's position at work. Still, there exists prejudice or stereotypes for women of career and they have been considered as the crucial obstacles for women at work. Especially, mass media has been accused for one of the sources for prejudice against both women managers and CEOs. Based upon the literature of women and media representation, the current study analyzed how women managers and CEOs were portrayed in the drama series broadcasted nationally from 2002 to 2004. More specially, the present study analyzed both male and female main characters from seventy-eight prime time drama series of three major networks (KBS2, MBC, SBS). To summarize the main results of the current study, female main characters are less likely play managers or CEOs in drama than their male counterparts. Indeed, married women of managers or CEOs are underrepresented in television drama. Regarding to the specific valence of role, female managers or CEOs are more likely portrayed as negative and wicked, whereas male managers or CEOs are more often described as positive and good. In terms of competence and personality, there were no difference between women and man. However, women managers or CEOs are described as less sincere.

참고문헌 (Reference)

1 이수연, "평등문화 확산을 위한 텔레비전 모니터 결과 보고서" 여성부 2002

2 강익희, "텔레비전에 나타난 직업의 성정형화에 대한 연구" 한국방송진흥원 2001

3 남명자, "텔레비전 드라마에 표출된 한국 여성상에 관한 분석" (17) : 71-117, 1984

4 이수연, "지상파 방송의 여성인력 현황 및 전문화 방안 연구" 한국여성개발원 2003

5 김명혜, "여성이미지의 정치적 함의:텔레비전 드라마를 중심으로" (38) : 203-248, 1996

6 송유재, "여성과 매스 미디어" (9) : 217-238, 1990

7 김선남, "수용자의 드라마 여성이미지에 대한 수용행태 연구" 한국방송학회 18 (18): 76-115, 2004

8 조경순, "성차와 리더십 : 문헌적 고찰" 아시아여성연구소 43 (43): 269-311, 2004

9 이수연김양희, "성차별 개선을 위한 텔레비전 모니터 결과 보고서" 여성부 2001

10 김선남, "매스 미디어와 여성" 범우사 1997

11 김양희, "대중매체의 여성차별지표개발:텔레비전을 중심으로" 한국여성개발원 1996

12 김양희, "기업 내 남녀 리더 및 리더십 비교연구" 한국여성개발원 2000

13 유옥란, "경제발전과 여성의 경제적 지위" 아시아여성연구소 43 (43): 237-267, 2004

14 Steinke, J, "Women scientist role models in television programming" 42 : 142-151, 1998

15 Shrum,L.J, "The role of source confusion in cultivation effects may depend perspective on cultivation effects" 24 : 349-358, 1997

16 Marek,J.G, "The practice and Alley McBeal:A new image for women lawyers on television" 22 : 77-84, 1999

17 Hasegawa, M, "The portrayal of women in U .S. prime time television." 43 : 20-34, 1999

18 Bem,S.L, "The lenses of gender:Transforming the debate on sexual inequality" Yale University Press 1993

19 Atkin, "The evolution of television series addressing single women Journal of Broadcasting" 199119661990

20 Seger, "The developing power and influence of women in television and film" Henry Holt and Company 1996

21 Greenberg, "The changing faces on TV A demographic analysis of network television’s new seasons" 41 (41): 13-, 199719661992

22 Signorielle, N, "Television’s world of work in the nineties" 45 (45): 4-22, 2001

23 Hawkins, "Television’s influence on social reality Ten years of scientific progress and implications for the 80’s National Institute of Mental Health" 1982

24 Greenberg, B. S, "Television into the 21st century Advanced in theory and research" Lawrence Erlbaum Associates 2002

25 Heide,M.J, "Television culture and women's lives" University of Pennsylvania Press 1995

26 Thompson,T.L, "Television cartoons:Do children notice it's a boy's world?" 37 : 415-432, 1997

27 Gunter,B, "Television and sex role stereotyping" John Libbey 1986

28 Signorielli,N, "Television and conceptions about sex roles:Maintaining conventionality and the status quo" 21 : 341-360, 1989

29 Fiske,J, "Television Culture" Methuen 1992

30 Bandura,A, "Social learning theory" General Learning Press 1977

31 Bandura,A, "Social foundations of thought and action:A Social cognitive theory" Prentice Hall 1986

32 Brownlow,S, "Sex differences in the use of science and technology in children’s cartoons" 6 : 103-110, 1997

33 Schein,V.E, "Relations between sex-role stereotypes and requisite management characteristics among female managers" 57 : 95-100, 1975

34 Signorielle,N, "Recognition and respect:A content analysis of prime-time television characters across three decades" 40 : 527-544, 1999

35 Smythe,D.W, "Reality as presented by television" 18 : 143-154, 1954

36 Vande Berg, "Prime-time television’s portrayal of women and the world of work Journal of Broadcasting" 1992

37 Hoffner, "Perceiving and responding to mass media characters Responding to the screen" 1991

38 Tedesco,N, "Patterns in prime time" 24 : 119-124, 1974

39 Wilson, "Organizational behavior and gender. Burlington," Ashgate Publishing Company 2003

40 Public Opinion Quarterly, "Occupational roles as portrayals on television" 1964

41 Shrum, "Media consumption and perception of social reality Advanced in theory and research" Lawrence Erlbaum Associates 2002

42 Dozier, M. M, "Making a difference in prime time Women on screen and behind the scenes in the 1995-96 television season" 43 : 1-19, 1999

43 Northouse,P.G, "Leadership:Theory and practice" Sage Publications 2004

44 Message, "Journal of Adolescent Health Care" sig (sig): 1990b

45 Singer, "Implication of childhood television viewing for cognition and emotion Children’s understanding of television Research on attention and comprehension" 1983

46 Stogdill,R.M, "Handbook of leadership:A survey of theory and research" Free Press 1974

47 Gross, G, "Growing up with television In In J Advanced in theory and research" Lawrence Erlbaum Associates sig (sig): 43-68, 2002

48 Rodler, C, "Gender stereotype of leaders An analysis of the contents of obituaries from 1974 to 1998" 45 : 827-843, 2002

49 Bem,S.L, "Gender schema theory:A cognitive account of sex typing" 88 : 354-364, 1981

50 Signs, "Gender schema theory and its implications for child development Raising gender-aschematic children in a gender-schematic society Journal of Women in Culture and Society" 1983

51 Thompson,T.L, "Gender roles in animated cartoons:Has the picture changes in 20 years?" 32 : 651-673, 1995

52 Steenland, S, "Content analysis of the image of women on television" I Content, careers, and criticism 179-189, 1995

53 Gross, "Aging with television Images on television drama and conceptions of social reality Journal of Communication" sig (sig): 1980

54 Television’s mean, "A continuation of the cultural indicators perspectives New directions in media effects research" sig sig (sig sig): 1990a

55 Sczesny,S, "A closer look beneath the surface:Various facets of the think-manager-think-male stereotype" 49 : 353-363, 2003