마케팅 연구에서의 문화인류학적 접근의 활용 = Application of Anthropological Approach in Marketing Fields

참고문헌 (Reference)

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2 차태훈, "소유물과 소비자 문화화" 14-15, 2009

3 최순화, "불황 때는 팔릴 물건을 만들어라" 삼성경제연구소 (405) : 2003

4 Raymond, Martin, "미래의 소비자들(The Tomorrow People - Future Consumers and How to Read Them)" 에코비즈 2006

5 김중순, "문화를 알면 경영전략이 선다" 일조각 2001

6 한경구, "공동체로서의 회사: 일본 기업의 인류학적 연구" 서울대학교 출판부 1994

7 박정현, "고객 통찰력이 해답이다" 26-32, 2008

8 Anderson, Paul F., "n Method in Con- sumer Research: A Critical Relativist Per- spective" 13 : 155-173, 1986

9 Wallendorf, Melanie, "We Gather Together: The Consumption Rituals of Thanksgiving Day" 18 : 13-31, 1991

10 Thompson, Craig J., "Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self- Care Practices" 22 : 139-153, 1995

11 Belk, Russell W., "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey" 16 : 1-38, 1989

12 Bergadaa, Michelle M., "The Role of Time in the Action of the Consumer" 17 : 289-302, 1990

13 Rook, Dennis W., "The Ritual Dimen- sion of Consumer Behavior" 12 : 251-264, 1985

14 Peter, J. Paul, "The Relativist/Constructionist Perspective on Scientific Knowledge and Consumer Re- search. in: Interpretive Consumer Research" Association for Consumer Research 24-28, 1989

15 한승미, "The Limits of Rapid Growth in an Embedded Market: An Anthropological Account of the Cultures and Corporate Governance of a Venture Firm in Korea" 유네스코한국위원회 48 (48): 192-224, 2008

16 Bermer, R., "The Ethnography of Mar- keting" 12 : 2006

17 Spradly, James P., "The Ethnographic Interview" Holt, Rinehart & Winston 1979

18 Kim, Choongsoon, "The Culture of Korean Industry: An Ethnography of Poongsan Corporation" Univ. of Arinona Press 1992

19 Werner, Oswald, "Systematic Fieldwork" Sage 1987

20 Schouten, John W., "Subcultures of Consumption: An Ethnography of the New Bikers" 22 : 43-61, 1995

21 Arnould, Eric J., "River Magic: Exploratory Experience and the Extended Service Encounter" 20 : 24-45, 1993

22 Anderson, Paul F., "Marketing, Scientific Progress and Scientific Method" 47 (47): 18-31, 1983

23 Arnould, Eric J., "Market Oriented Ethnography: Interpre- tation Building and Marketing Strategy Formulation" 31 : 484-504, 1994

24 McFarland, J., "Margaret Mead Meets Consumer Fieldwork: The Consumer An- thropologist" 2001

25 Kim, Choongsoon, "Japanese Industry in the American South" Routledge 1995

26 Holt, Douglas B., "How Consumers Con- sume: A Typology of Consumption Prac- tices" 22 : 1-16, 1995

27 Hill, Raymond P., "Homeless Women, Special Possessions and the Meaning of ‘Home': An Ethnographic Case Study" 18 : 298-310, 1991

28 Levy, Sidney J., "History of Qualitative Research Methods in Marketing. in: Handbook of Qualitative Research Method in Marketing" Edward Elgar 2006

29 Sherry, John F. Jr., "Heresy and the Useful Miracle: Rethinking Anthropology's Contribution to Marketing" J. L. Kellogg Graduate School of Management 1984

30 Wallendorf, Melanie, "Ethnic Migration, Assimilation and Con- sumption" 10 : 292-302, 1983

31 Moeran, Brian, "Discipline and Practice: The Anthropology of Marketing and Mar- keting Anthropology" Copenhagen Business School 2002

32 Sherry, John F. Jr., "Business in Anth- ropological Perspective" 8 (8): 15-36, 1983

33 Metha, Raj, "Arti- facts, Identity, and Transition: Favorite Possession of Indians and Indian Immigrants to the United States" 17 (17): 398-411, 1991

34 Serrie, Hendrick, "Anthropology and In- ternational Business Studies in Third World Societies" Department of Anthropology, College of William and Mary 1984

35 Celsi, Richard L., "An Exploration of High- Risk Leisure Consumption through Sky- diving" 20 : 1-23, 1993

36 Belk, Russell W., "A Naturalistic Inquiry in Buyer and Seller Behavior at a Swap Meet" 14 : 449-470, 1988

37 Mick, David G., "A Meaning-base Model of Advertising Ex- periences" 19 : 317-338, 1992

38 유창조, "10대 청소년의 이동통신 이용행태와 추구가치에 대한 심층연구" 99-101, 2009